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Creating an SMM Program that Drives Business Value & Creates Raving Fans
SMM at AutodeskYear 4 of the program
Part of Travel Department
Stakeholders both event & administrative professionals
200 meetings annually from 10 – 12,000 attendees
Organic growth, no mandate
How do you grow a Strategic Meetings Management Program without a mandate?
Create Raving Fans
What is Important?
What can you give themthat they cannot get themselves?Make them VIPs
Let them take credit
Educate them (contract reviews)
Let them know what to expect
Drive Business Value
What is Important?
Show Me the Money
Small Meet-ings
Premier Events
Contract Reviews
0%
5%
10%
15%
20%
25%
30%
35%
40%
% Savings
2014 2015 2016
Meeting & Event
Stakeholders
Legal & Risk
Safety & Security
Finance & Procurement
Travel
Marketing
Sales
Other StakeholdersT’s & C’s
Insurance
Liability
Compliance
Savings
Visibility
Duty of Care
Customer Engagement
Lead Generation
Branding &Awareness
Education
Time
Upsell
Process & Tools
33 Step VALUE ADD Process
Sourcing
• RFP• Budget comparison• Bid report• Venue selection
Contracting
• Funding• Detailed budget• Agreement• Approval
Follow Up
• Important dates• Post event audit• Feedback• Reporting
Email TemplatesBid report
Detailed budget& paying foryour meeting
Request contract
Contract signature& savings
Rooming list / cut-off date reminder
Planner & CSMpre-event details
Event success / feedback
Final bill & pick up
Sourcing WorkbookFunction space calculations
Budget comparison
Detailed budget estimates
Savings Calculations w/ benchmarks
Negotiating points
Deposits & calculations
Post contract dates
Pickup report
ReportingBudget ReportTotal contracted valueTotal savings & Savings
RFP StatusAwardedIn ProgressCancelled
ChartsSavings by quarterTotal/Full service/# RFP’sSavings vs. Target
Project pipelinewith status
Project ManagementManage tasks by project
Project templates
Manage tasks across projects
Pass tasks/projects from one teammember to another
Reporting
CventGreat for limited number of simultaneous projects
Other options
Thank You
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