David Nuescheler Keynote

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Telenor & Adobe Experience Manager & Marketing OPEN Architecture & Roadmap

Technologies Driving Change in Government !Paradigm Shifts & Trends in Digital Government. @davidnuescheler

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Jen | Gym Instructor

Just filed taxesDavid N. | Swiss Just moved to Utah.

AT&T iPhone 5s

Fred Leger Age 30

T-Mobile 4 Nokia Lumia 520

Sue Child

Chris ManchesterElisa Sanchez

Age 40

Felix | Married Bought a new car

VERIZON LTE 4G Samsung Galaxy S4

@AdobeMktgCloudAlbert3,343, 4,453

WELCOME TO THE ERA OF

DIGITAL

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SMARTPHONE

DISH WASHERVCR

PC

CELLPHONE

INTERNET

HDTV

TABLET

STOVE

PHONE

ELECTRICITY

CAR

1910

1900

1930

1920

1950

1940

1970

1960

1980

2000

1990

2020

2010

33%

50%

75%

90%

10%

Asymco

Technology Adoption. (US Households)

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Disruption?

PEDOMETERS? TAXI DISPATCH? FIRE ALARMS?

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Disruption?

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END OF AN

ERAFOCUS:

CITIZEN ENGAGEMENT

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OPEN CLOUDMOBILE

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OPEN CLOUDMOBILE

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Open: Roy Fielding.

Apache WebServer

Apache Software

Foundation RESTApache License HTTP URL

Roy T. Fielding

DNT

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Open Architecture Open Standards

Open Source

Open Software Development.

© 2013 Adobe Systems Incorporated. All Rights Reserved..

“The Switzerland” of Open Software.

The Apache Software Foundation

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OPEN CLOUDMOBILE

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Elasticity.

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OPEN CLOUDMOBILE

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* source: any

any metric

time

*not* mobile

mobile

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Responsive Design.

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Responsive Design.

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Mobile Means Touch.

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Mobile Web vs. Mobile Apps.

“The Web” Age 25, Born in 1989

in Switzerland

“Apps” Age 5, Born in 2008 in

Cupertino

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Mobile Eyeballs.

“The Web” Age 25, Born in 1989

in Switzerland

“Apps” Age 5, Born in 2008 in

Cupertino

20%

80%

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OPEN CLOUDMOBILE

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@AdobeMktgCloud

3,343, 4,453

DIGITAL FIRST!

DOCUMENTS FORMS PROCESS EXPERIENCE

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30

Creative Cloud Documents, Forms &Digital Publishing

Citizen Experience Mobile Apps

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Move to Mobile & Tablets

The Internet of Things

Making Everything Digital

LET’S INNOVATE IN DIGITAL GOVERNMENT

TOGETHER.

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