§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Telenor & Adobe Experience Manager & Marketing OPEN Architecture & Roadmap

Technologies Driving Change in Government !Paradigm Shifts & Trends in Digital Government. @davidnuescheler

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Jen | Gym Instructor

Just filed taxesDavid N. | Swiss Just moved to Utah.

AT&T iPhone 5s

Fred Leger Age 30

T-Mobile 4 Nokia Lumia 520

Sue Child

Chris ManchesterElisa Sanchez

Age 40

Felix | Married Bought a new car

VERIZON LTE 4G Samsung Galaxy S4

@AdobeMktgCloudAlbert3,343, 4,453

WELCOME TO THE ERA OF

DIGITAL

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

SMARTPHONE

DISH WASHERVCR

PC

CELLPHONE

INTERNET

HDTV

TABLET

STOVE

PHONE

ELECTRICITY

CAR

1910

1900

1930

1920

1950

1940

1970

1960

1980

2000

1990

2020

2010

33%

50%

75%

90%

10%

Asymco

Technology Adoption. (US Households)

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Disruption?

PEDOMETERS? TAXI DISPATCH? FIRE ALARMS?

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Disruption?

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

END OF AN

ERAFOCUS:

CITIZEN ENGAGEMENT

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN CLOUDMOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN CLOUDMOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Open: Roy Fielding.

Apache WebServer

Apache Software

Foundation RESTApache License HTTP URL

Roy T. Fielding

DNT

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Open Architecture Open Standards

Open Source

Open Software Development.

© 2013 Adobe Systems Incorporated. All Rights Reserved..

“The Switzerland” of Open Software.

The Apache Software Foundation

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN CLOUDMOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Elasticity.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN CLOUDMOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

* source: any

any metric

time

*not* mobile

mobile

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Responsive Design.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Responsive Design.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Mobile Means Touch.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Mobile Web vs. Mobile Apps.

“The Web” Age 25, Born in 1989

in Switzerland

“Apps” Age 5, Born in 2008 in

Cupertino

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

§

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Mobile Eyeballs.

“The Web” Age 25, Born in 1989

in Switzerland

“Apps” Age 5, Born in 2008 in

Cupertino

20%

80%

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN CLOUDMOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

@AdobeMktgCloud

3,343, 4,453

DIGITAL FIRST!

DOCUMENTS FORMS PROCESS EXPERIENCE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

30

Creative Cloud Documents, Forms &Digital Publishing

Citizen Experience Mobile Apps

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Move to Mobile & Tablets

The Internet of Things

Making Everything Digital

LET’S INNOVATE IN DIGITAL GOVERNMENT

TOGETHER.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.