View
148
Download
3
Category
Preview:
DESCRIPTION
De grens over: internationaal uitrollen van een Business venture (case study) Patrick Hurenkamp #ETS13
Citation preview
The Leading Internet Venture Builder
Crossing borders with your business: our lessons learned
Patrick Hurenkamp – MD Rocket Internet Benelux
#1 Start with a !exible set-up
Involve existing talent Small new team
Flexible infrastructure External help as-needed
Create an entrepreneurial and learning environment
…be ready to scale when you get traction
#2 Invest in local talent and dare to give them autonomy…
…but make sure to share knowledge and track performance
#3 Test your product and roadmap against all country markets
Swipe & Sign Chip & PIN
Clear differences in product needs from country to country
#4 Adapt marketing to local context
#5 Be ready to make mistakes…
… but learn fast and document for the next roll-out
Recommended