Digital Ecosystems - Why and How with APIs - APIDays Zurich 2017

DigitalEcosystemsWhyandHowwithAPIs

MatthiasBiehl@mattbiehl

11.10.17 Start-upName 2 |

11.10.17 Start-upName 3 |

Ecosystems:BuiltaroundCustomerJourneys

Gototownforshopping

Getnewspaperontheway

Havecoffeeandreadnewspaper

Store NewspaperBoy Cafe

5

BusinessEcosystemsToday?

BANK

VehicleFinancingPlan

NameAddressZIPCity

VehicleOrderForm

NameAddressZIPCity

InsuranceOrderForm

NameAddressZIPCity

RegisterLicencePlate

NameAddressZIPCity

VehicleOrderForm

NameAddressZIPCity

YES,addinsurance

YES,registeranewlicenseplate

YES,addfinancingplan

10

TheDigitalEcosystem

BANK

13

HowtoUseDigitalEcosystems?

OrderReg-istrationPlate- API

OrderVehicle- API

CarInsuranceAPI

PayVehicleTax- API

ConsumerCredit- API

OrderVehicleService- API

15

SomeStrategiesforDigitalEcosystems

ParticipateinEcosystems-ParticipateonaMarketforAPIs

NotonlyParticipating– ButLeading!

CompetitionwithinaSector

CompetitiononCustomerJourney

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WhoisbuildingtheDigitalCustomerJourney?

22

UsingtheDigitalEcosystemtoyourAdvantage

HowtomakeMoneyinDigitalEcosystems?

API

ExperienceOwner

DigitalExperience

End-Customer

Product

APIProvider

DigitalEcosystemsarebuiltaroundCustomersandtheirJourneys

Elicitcustomerjourneys

BuildAPIsforyourcompany’stouchpointsinthecustomerjourney

Decideinwhichcustomerjourneysyouwanttoparticipatein

Decideinwhichcustomerjourneysyouwanttolead

ThankYouMatthiasBiehl@mattbiehl

www.api-university.com