Digital Publishing And The User Experience (No Chart)

Digital Publishing and The User Experience

What is User Experience

• Things we control• Things we can’t control• Managing expectations

What is brand

• Emotional• Instantaneous• Pervasive• Ubiquitous

Google exampleTell people where

they are

Make it clear what they can do

And how to do it

And don’t let anything else get in the way

Google example

Impact of UX on brand

• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer

Modern

Traditional

Impact of UX on brand

• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer• Authentication / transition = Doorways

Transparent

Opaque

Locked?

Impact of UX on brand

• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer• Authentication / transition = Doorways• Navigation = signage

Clear

Audience aware

Still good design

Future of User Experience online

• Users

Expectations – other services

Future of User Experience online

• Users• Browsers

Future of User Experience online

• Users• Browsers• Interfaces (HCI)

Future of User Experience online

• Users• Browsers• Interfaces (HCI)• Connectivity– 95% increase in broadband– Mobile devices will take over

Future of User Experience online

• Great interfaces• Semantic markup• Visual markers for content• Instant access

Why invest in UX

• Protect and enhance your brand• Avoid expensive redevelopments• Customer engagement• Reusable learning• Embeded philosophy• Cost effective

What is an IA / UXD

• User Oriented Design

IA / UX methods

Research Design Validation

User research Personas User testing

Card Sorting User pathways Web stats

Web Stats Navigation design Heuristic evaluations

Site Audit Wireframes

Questionnaires Metadata (faceted search)

Site maps

Content plans

Methods

Research Design Validation

User research Personas User testing

Card Sorting User pathways Web stats

Web Stats Navigation Design Heuristic evaluations (or walkthrough or usability assessment)

Site Audit Wireframes

Questionnaires Metadata (faceted search)

Site maps

Content plans

What, why and when of UXD

• Start with research• Target activities• Use lo-fi techniques• Test early• Iterate

• Never in isolation

Thank you

Louise Hewittlouisehewitt.co.uk