View
1.651
Download
2
Category
Preview:
Citation preview
dd-mm-yyyy
© For internal use
Agenda 1. MWC 2014
2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue
and app • Encesta game • Tap&Pay demo • Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other
• Worldline presence in Mobile World Congress 2014:
• Stand in Catalan Pavilion
• Meeting Room in Hall 7
• Experience in Geox Store
• Connected Car: Renault with R-link
• Brokerage event hosted by ACCIÓ
• mHealth event hosted by ECHAlliance
• Mobile Social Day @ Mobile World Centre
• mTourism breakfast @ Mobile World Capital’s stand
• Mobile Ready breakfast @ Mobile World Capital’s stand
3
Agenda 1. MWC 2014
2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue
and app • Encesta game • Tap&Pay demo • Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other
5
6
Service / Company. Mr. Bricolage is a French retail chain offering home improvement and do-it-yourself goods. The chain operates over 500 stores in more than 14 countries.
Objective. Mobile solution where the user can see the whole catalogue of the store and buy products. Solution. Image recognition, list of products from scanned page in catalogue, product detail screen,
product purchase, store geo-location, promotional coupons, mobile loyalty card, consult loyalty points from the app, VIP days invitations, push notifications.
7
10
Some of the VIP visitors to the Catalan Pavilion:
- Don Felipe de Borbón (Prince of Spain)
- José Manuel Soria (Ministry of Industry, Energy and Tourism of Spain)
- Artur Mas (Catalonia’s President)
- Xavier Tries (Barcelonas Mayor)
- Felip Puig (Deputy in the Catalan Parliment)
Agenda 1. MWC 2014
2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue
and app • Encesta game • Tap&Pay demo • Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other
R-Link is elected number one on usability test !
- 45 countries in Europe, Asia, Africa
- Over 50 apps, growing ecosystem
12
13
14
R-Link main menu: • Navigation (maps, GPS,
points of interest, latest routes y destinations, traffic info, speed limits, voice navigation, radars, real time info
• Multimedia (music, video and pictures from multiple devices: SDCard, USB or Bluetooth)
• Telephone • Vehicle (vehicle data, see
next slide) • Services (Renault App Store,
payment from the car, access to downloaded apps)
• System (general configuration of RLink)
R-Link has a SIM card (currently 2G), with communication capabilities independent from the cellphone, in order to download information about the navigation, send information of the vehicle, download apps, make payments, …)
15
Vehicle data: • Average consumption • Total consumption • Average speed • Maximum speed • Air quality • Distance traveled • Trip duration • …
R-Link uses an algorithm of evaluation of car driving depending on different aspects and instruments: acceleration, gear changing, breaking anticipation, clutch usage, etc. Valoration over a maximum of 100 points. Interesting for insurance companies, transport fleets, car renting, etc.
16
Access to Renault’s store
Services linked to the navigation (purchase maps, link with providers of contextual information, etc)
Configuration of my account on Renault’s store
Downloaded apps from Renault’s store (R-Sound, aquarium, Coyote, etc). Some of them are free some others need to be purchased.
17
R-Sound: App that plays though the car audio system the motor sound of different vehicles depending on the car usage (accelaeration, cornering, breaking, etc). Among the different vehicles can be found a motocycle, espacial vehicles or old cars. Paid App with a lot of success.
18
Aquarium: App that displays on the screen a customizable aquarium (aspect, fish and other things, movements, etc) and allows the user to feed the fishes with virtual food. Free App.
Agenda 1. MWC 2014
2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue
and app • Encesta game • Tap&Pay demo • Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other
20
Geox experience was part of the Mobile Ready Week, an initiative hosted by the Mobile World Capital https://www.youtube.com/watch?v=JIxJdzHaeZ4 http://vimeo.com/88061368 Worldline & Geox experience on minute 1.57
21
It counted with more than 200 guided
visitors from different sectors, apart from
GEOX potencial customers
Raimond Blasi (Trade councilor) visiting Geox
WAYRA investors tour Entrepreneurs tour
22
23
24
2- Tap different shoes to compare them depending on their price, colors and sizes availability or other properties
1- Tap on a shoe’s NFC tag and get its
product card
25
3- Buy the product through the app without making any queue
and take it from the store
26
1- Scan the product with the smartphone’s camera.
2- The app recognizes which product is and displays its
product card.
27
28
TVE News (27-02-14) (Spanish Public TV broadcaster) http://www.rtve.es/alacarta/videos/telediario/mobile-world-congress-cierra-puertas-balance-positivo/2420477/
TV3 News (22-02-14) (Catalan TV broadcaster) http://www.tv3.cat/videos/4916231/Ruta-Barcelona-i-tecnologia-com-a-previa-del-Mobile-World-Congress
29
La sexta News (22-02-2014) (Spanish TV broadcaster)
Radios & Press (22-02-2014)
30
Recording by Barcelona Mobile Capital (22-02-2014)
31
RTVE.es website http://www.rtve.es/noticias/20140226/tecnologia-movil-como-experimento-para-consumo-mobile-world-congress/886601.shtml
Grazia.es (España) (24-02-14) http://www.grazia.es/lifestyle/actualidad/2014-02-24/el-shopping-del-futuro-en-mobile-world-congress-barcelona
32
El Financiero (Costa Rica) (23-02-14) http://www.elfinancierocr.com/blogs/la_letra_menuda/MWC2014-Mobile_World_Congress-Internet_de_todas_las_cosas_7_470422954.html
Blog Digital Signage http://blogdigitalsignage.com/noticias/movil-mobile/nfc-escanea-geox-mobile-world-congress-4yfn/
https://www.youtube.com/watch?v=JMXbo7OLJRM
33
Tap&Pay video recorded by a tour visitor https://www.youtube.com/watch?v=VoHWOTHR7Co
Cinco Días (España) (25-02-14) http://cincodias.com/cincodias/2014/02/23/mwc/1393160
121_103821.html
34
Video explaining Check-in and Tap&Pay demos
https://www.youtube.com/watch?v=YG4oxEIIxYU&feature=youtu.be
Video explaining Scan&Buy demo
https://www.youtube.com/watch?v=YG4oxEIIxYU&f
eature=youtu.be
Video showing Scan&Buy’s product recognition
https://www.youtube.com/watch?v=3jvt_nJZhH8&feature=youtu.be
Agenda 1. MWC 2014
2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue
and app • Encesta game • Tap&Pay demo • Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other
36
• Brokerage Event hosted by ACC1Ó
• mHealth Event hosted by ECHAlliance
37
• Mobile Social Day @ Mobile World Centre
Recruitment event hosted by Mobile World Capital
• mTourism breakfast @ Mobile World
Capital’s stand
Networking breakfast with companies of the
mTourism sector
• Mobile Ready breakfast @ Mobile
World Capital’s stand
Networking meeting with all participants of
the Mobile Ready Experience
Thank You
Jorge Salinas Sales Manager Worldline Mobility Competence Center Barcelona (Mobile World Capital) jorge.salinas@worldline.com +34 630 257 635
Worldline is a registered trademark of Atos Worldline SAS. June 2013 © 2013 Atos. Confidential information owned by Atos Worldline, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Worldline.
Recommended