Earning an Audience in Real-Time

Paid I Owned I Earned

Federated Media Publishing Confidential and Proprietary

Earning an audience in real time

Your message Here!

Your message Here!

“I need an earned media strategy!”

Owned

Earned

Paid

Owned

Earned

Paid

THAT AUDIENCE TAKES A VARIETY OF SOCIAL ACTIONS ON CONTENT, sharing it to their social graph.

THAT AUDIENCE TAKES A VARIETY OF SOCIAL ACTIONS ON CONTENT, sharing it to their social graph.

INTEREST EARNS AN AUDIENCE

SOCIAL ACTIONS BRING CONTENT LINKS TO A NEW AND EXPANDED AUDIENCE, increasing the Projected Audience Reach.

SOCIAL ACTIONS BRING CONTENT LINKS TO A NEW AND EXPANDED AUDIENCE, increasing the Projected Audience Reach.

PROJECTED AUDIENCE“EARNED MEDIA”

THAT PROJECTED AUDIENCE DRIVES “EARNED” TRAFFIC BACK TO CONTENT THROUGH CLICKBACKS ON POSTS AND SHARED URLS. We call these clickbacks Social Landings.

THAT PROJECTED AUDIENCE DRIVES “EARNED” TRAFFIC BACK TO CONTENT THROUGH CLICKBACKS ON POSTS AND SHARED URLS. We call these clickbacks Social Landings.

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THE NATIVE SITE AUDIENCE - comprised of loyal readers, natural search, and various syndication sources – views content.

THE NATIVE SITE AUDIENCE - comprised of loyal readers, natural search, and various syndication sources – views content.

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CONTENT MAKES GREAT AD CREATIVE

(Social) SearchSocial Networks

Email

Syndication

Mobile

CONTENT MAKES FRIENDS, STRANGERS, AND EXPERTS YOUR CHAMPIONS

Blogs and Microblogs

WHICH PAYS YOU BACK IN OTHER WAYS

SEARCH RELEVANCE (#1 in organic search ranking)

REBLOGGING

SOCIAL RELEVANCE

Earned media isn't a replacement for paid advertising

Each piece of content is a sentence of a story rather than the entire book

Make it easy to share content in numerous ways

Give your content a home base you own

Your content strategy will evolve as the conversation evolves

THANK YOU