Educating clients to say yes

TO SAYYESEDUCATING CLIENTS

The Man from Del Monte he says YES!

‘Why don’t you get it?’

‘You are always saying no’

‘I am having to do your job’

A wrong relationship

The client

The servant

the butler did it

Time to change

Change the relationshipBe the expertBe positive

Be the expert

have a methodology

http://www.flickr.com/photos/origomi/

success criteria business objectives competitive analysis priorities mood board user personasuser expectations site personas

Justify decisions

+BE POSITIVE

Yes we can!

Positive about clients

http://www.flickr.com/photos/myvector/

CLIENTS ARE NOTSTUPID

Ssshhh...

http://www.flickr.com/photos/hooiveld/

SHAPING THE CLIENTS

ROLE Focus on problems Focus on businessFocus on users

‘what do you think?’

X

‘How will users react?’

Managing Feedback

politics

http://www.flickr.com/photos/vgm8383/

committees

http://www.flickr.com/photos/heandfi/

Difficult people

Existing client

No clue client

Micro manager

Marketeer

TO SAYYESEDUCATING CLIENTS

BOAGWORLD.COMHEADSCAPE.CO.UKGETSIGNOFF.COM