Effective delivery of your Enterprise App Portfolio

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WEBINAR: EFFECTIVE DELIVERY OF ENTERPRISE APP PORTFOLIOS

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WEBINAR: EFFECTIVE DELIVERY OF ENTERPRISE APP PORTFOLIOS©Service2Media, July 2012

Peter Broekroelofs, CTO & Co-Founder

Nathan Kotek, VP Marketing & Analyst Relations

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SET-UP WEBINAR ENTERPRISE APPS

• Effective delivery of enterprise app portfolios• Client examples

• First Speaker Nathan Kotek, VP Marketing

• Second Speaker Peter Broekroelofs, CTO & Co-founder

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what do we mean by enterprise app portfolios?

• Business & Employee Apps

• Enterprise Consumerisation• BYOD• Consumer Apps

DEFINITION

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ENTERPRISE APP PORTFOLIOS ARE FACE OF SYSTEMS OF ENGAGEMENT

Should be:• task oriented• integrate with systems of record

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PUT PEOPLE FIRST, NOT TECHNOLOGY

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Source: Forrester, A Systematic Approach to Mobile Strategy, May 2012

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SEGMENTING ENTERPRISE APP USERS

The Gartner User Segmentation Model

• Autonomy• Business processes• Collaboration• Mobility

Source: Gartner Segmenting Users for Mobile, February 2012

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NEXT GEN ENTERPRISE APPSFROM BLUE TO WHITE COLLAR WORKERS

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SOFTWARE DECISION-MAKERS CHOOSE DIFFERENT PLATFORMS

The Mobile Mandate Includes Apps For:

• Employees• Customers• Partners

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COMPLEX TECHNICALCHOICESMore then 100 mobile multi-platform players

• Multi-tool approach is a given • MEAP, MCAP• Custom, Packaged, Template• Open Environment, Open Source,

Closed• Enterprise-grade, Tooling• Technology, Services

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ENTERPRISE APP CHALLENGES

OS and device fragmentation Shortage of native developers

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Manageability of mobile initiatives

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WHAT’S THE PRICE FOR FUNCTIONAL USER EXPERIENCE ?

• Packaged Apps are too restrictive to innovate

• There is a myth that good functional user experience costs too much, it is possible at sensible cost

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Michael – een dergelijk plaatje over UX

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HOW WE APPROACH DELIVERING ENTERPRISE APPS OF ENGAGEMENT

• Peter Broekroelofs, • CTO and Co-Founder

ENTERPRISE APPS OF ENGAGEMENT

NEED LIFECYCLE PLATFORM ACROSS DEVICES

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A PLATFORM OF INNOVATIONSample: App Roadmap

App CoreFunctionality

App CoreFunctionality

PersonalizationLocation

PersonalizationLocation

Interaction

Interaction

Sample: Device Roadmap

PushVideo

PushVideo

Transaction

Transaction

SensoringAugm entation

SensoringAugmentation

SOR SILOS VS NEW APP LAYER OF SOE

BE VERY CAREFULL IF YOU BUY APPS FROM YOUR SYSTEMS OF RECORD SUPPLIER• Most often too prescriptive• Clients need greater flexibility outside

silos• Need for agile approach to respond to

change and integration• Packaged to suit the supplier rather

than the costumer

INNOVATION IS KEY IN MOBILE AND WILL REQUIRE A PROCESS-FIRST PERSPECTIVE

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6 PILLARS OF STRENGTH

1. Multi Platform Development2. Functional User-experience3. Secure App Deployment4. Lifecycle Management5. Backend & Cloud Integration6. Global & Multi-lingual

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1. MULTI PLATFORM APP DEVELOPMENT CONTINUUM

NATIVE SERVICE2MEDIA PLATFORM HTML5

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NATIVE PLATFORM HTML5

1. MULTIPLE DEVICES

2. SECURITY

3. INTEGRATION

4. USER EXPERIENCE

5. TOOLS

- + + +

- + + - -

+ + -

+ + + - -

- + + +

A BALANCED CHOICE

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2. USER EXPERIENCEFUNCTIONAL VS COSMETIC OF TOUCH

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3. SECURITY

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4. LIFECYCLE MANAGEABILITY

M2ACTIVEDeveloper Portal

Local M2Active App Center

M2Active IDE

Source CodeManagementEnvironment

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THE RAPID APP LIFECYCLEDesigning Apps OnceApps Advisory/ Review

Apps Design

App Development

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Deploying Apps on Multiple DevicesApps Validation & Testing

App Server Side Hosting

Apps Store Distribution

Apps Maintenance & Support

Evolving Apps throughout their Lives

Apps Analytics

Apps Portfolio Roadmap & Upgrades

App Device Additions

App Review

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5. BACK-END & CLOUD INTEGRATION

Service2MediaCloud Services

M2PushM2Pay…

APP

Server-sideCustomer App

Third PartyOrigin Server

Social NetworksAnalyticsAd networks…

CustomerBusiness data and services

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SAP INTEGRATION

SUP

Apps (Presentation

Layer)

Back-end (Integration

Layer)

SAP

SUP

App UI + logic (Designed Once)

App UI + logic

(Designed Once)

App UI + logic

(Designed Once)

App UI + logic

(Designed Once)

M2Active native

Android

Runtime

SUP SUP SUP

M2Active native

WPRuntime

M2Active nativeBlackBerry

Runtime

M2Active native

iPhone

Runtime

3rd Party Services

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6. GLOBAL & MULTI-LINGUAL MULTILINGUAL

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PROVIDING BOTH PLATFORM TECHNOLOGY & SERVICES

CORE TECHNOLOGY PLATFORM• M2Active - The App Lifecycle Platform

PLATFORM ECOSYSTEM SERVICES1. Cloud Lifecycle Services2. App Center Set-up Services

a. Training b. Release servicesc. Maintenance & supportd. Technology consulting

3. Industry Solutions Services4. Strategy Consulting Services

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BY BUILDING IN BEST PRACTICE

ENTERPRISE APPS

OTTO WORKFORCEENTERPRISE APPS OF ENGAGEMENT

• International job agency• Fast growing company • Until last year used mainly paper based

processes to manage its contract staff

CEO Frank van Gool : “I want to embrace the contractor community offering them a network for finding and suggesting job opportunities as well as offering education and providing all the enterprise support capabilities required”.

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OTTO WORKFORCEAPP PORTFOLIO

• Otto started with Apps that enable contractors to contact and talk with each other as a first step.

• Now a series of Apps is produced that have more complexity and back-end integration.

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CRVENTERPRISE DASHBOARD APPS

• International enterprise in the field of cattle improvement. The international division of CRV includes subsidiaries in the Netherlands, Belgium, Luxemburg, North America, Brazil, the Czech Republic, Germany, New Zealand and Spain.

• They recognized that there was a need to transform many of their Enterprise Applications into mobile Apps to support their core customers.

• They need to work in an unconnected environment with a fast response and synchronization with the back-end servers.

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CRVAPP PORTFOLIO

CRV picked Service2Media as their partner for the development because of the App Lifecycle Platform™ – M2Active:

• It allowed them to create a single consistent design and deploy on multiple platforms.

• Recognized that they were going to evolve their Apps over time and so the lifecycle management also became important.

• First Apps to run on Android and both Apple iOS smartphones and iPad.

• Day to day cattle management enabling the processes such as new born calves, insemination or scheduled medical attention.

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ACHMEAAPPS SUPPLEMENTING SAP/ SUP

Primary operating subsidiary of Eureko. Life, non-life, health, disability insurance, and mortgage lending and retail lending services, as well as private banking for high-net-worth individuals. Several brand names, including Centraal Beheer Achmea, Zilveren Kruis Achmea and Interpolis:• Build an in-house App Center that would deliver

a portfolio of Apps and manage them over their lifetimes.

• Jointly reviewed Achmea’s processes, particularly those involving SAP.

• How we would work with the current SAP environment which is of strategic importance to them and how we would augment the capabilities of the Sybase unwired platform

• Service2Media’s technology extended and integrated well with the SUP technology.

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Q&A

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DO YOU NEED MORE

INFORMATION?

• See our website and webinars on various technical and strategic topics:• www.service2media.com/webinars/• www.service2media.com

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• marketing@service2media.com• +31 88 010 2900

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