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Email Experience ManagerSAINT LOUIS SITECORE USER GROUP OCTOBER 21, 2015
Presenters
Benjamin VidalRoundedcube
CHIEF TECHNOLOGY OFFICER
Brett BerchtoldRoundedcube
DIRECTOR OF EXPERIENCE MARKETING
Agenda11:30 – 11:55 Lunch
11:55 – 12:00 Opening remarks
12:00 – 12:15 Introduction
12:15 – 12:25 A World Without EXM
12:25 – 12:40 Benefits of EXM
12:40 – 12:55 Price Comparison
12:55 – 1:00 Open Floor Discussion
A little housekeeping
Call for Speakers/Sponsors
Topic Suggestions
What’s Next
• Interested in speaking or want to suggest someone?
• Interested in co-organizing and sponsoring? All are welcome!
• See Meetup discussion board for thread to make a suggestion
• See poll question and vote on recommended topics
• Bi-monthly meetups, next up January
• Related events – webinars, workshops, etc.
Introduction
Email CampaignWhat is it?Why do we use it?
Tell Us About Your Emails!
Tell Us About Your Emails!
What are you emailing to your contacts?What service do you use today?How do you obtain your contacts?How do you determine if your email led to a conversion?
A World Without EXM…
How Emails Are Managed Today• A site visitor lands on your website• The visitor navigates to a form • The visitor voluntarily provides you information • You take the information and add it to a list manager • Employees are then responsible for creating an email message and choosing the subscriber list• Later, employees will return to see how ‘effective’ the email message was • Employees will report open rates, etc. to the Marketing Director who will ask how many conversions
came from those emails• Employees have to use tools like Google Analytics to infer the data or make a best guess
Employees have to use a lot of tools and put in a lot of time to provide results that are
not as accurate as they could be.
A World With EXM
Sitecore Experience Marketing
Single Point of Administration• A New Campaign Journey• Measuring Effectiveness In A Single
System
Single Point of Administration• Measuring Engagement
Value vs “email clicks” and “page views”.
List Management• Contact Profile / Experience
Profile• Contact Lists• Potential Integration - with CRM
Experience Profile (Contact)
List Management• Traditional Contact Lists• Dynamic List Segmentation
• By Country• By Location• By Contact
Preferences• Unified List Management
with site-specific messages
Messages
Personalized Email Messages• Why Personalize Email Message?• Behavior Based Personalization• Personalization Of:
• Content Based On Implicit• Browsing Behavior• Web History• Geo Location• Demographics• Cart Abandonment (Remaining Items In Cart)
• Content Based On Explicit• Contact Attributes (Tokens)
Email Messages Types• Importing Email
Templates From Other
Email List Managers
• Existing Sitecore Pages
• One Time Email
• Subscription Emails
• Triggered Event Emails
Market Comparison
Price Comparison
• Sitecore Out of The Box and EXM Modules• Licensing Model (Per Message vs Per Contact)• Licensing Prices (Local MTA or Sitecore’s Service)• Pricing
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