Engage 2013 - Mobile in the Social Enterprise

Leveraging Mobile to Extend the Social Enterprise

Mike Riccl David Uhler VP Digital/Product Marketing, Webtrends National Director – Research, Slalom

Agenda •  Why is mobile so vital to the social

enterprise? •  Examples of how mobile is being utilized

–  Jive Anywhere – Salesforce Chatter – Newsgator – General Electric

•  Measuring Mobile/Social effectively •  Expert Practitioner's POV –

David Uhler, Slalom Consulting

REALITIES WE CAN’T IGNORE The Mobile & Social Convergence

Eccentex – Jan 2013

Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

BEST OF BREED EXAMPLES Leveraging Mobile to Extend Social Collaboration

JIVE Anywhere

•  Social collaboration platform

•  Allows access to content & conversations

•  Visit websites and then access any related content/conversations that exist within your social network

•  Allows unhindered social collaboration anytime, anywhere.

Salesforce Chatter

•  Social collaboration tool

•  View colleague profiles

•  File Sharing •  Feed aggregation •  Workflow approvals •  Community building •  Chatter for Sharepoint •  Messaging

Newsgator Mobile Sharepoint 2013

•  Enhance enterprise collaboration •  View activity streams •  Interact with colleagues using

messaging •  Access Community discussions •  Initiate emails, phone calls or

updates to colleagues •  Upload videos, photos and links

GE’s Approach to Mobile

•  Commercial engagement •  Connect employees •  Communicate our story

GE – A Scalable Model

GE Examples

GE - Mobile Extends Collaboration

2012 Lessons Learned: •  Mobile is a Behavior – Not Just a Tactic.

•  Capturing the boom in mobile adoption means aligning campaign goals with natural user interactions creating excitement and utility around our brand

•  Diversify Mobile Assets •  It doesn’t take millions, it takes innovation. •  Activating multiple mobile executions at once to

track performance and optimize

•  Separate Mobile KPI’s •  Mobile KPIs should be complimentary to overall

campaign objectives but be measured based on mobile’s position in the users life.

•  Mobile isn’t fully replacing any one medium – its accelerating connectivity and communication

YOU CAN’T OPTIMIZE WHAT YOU AREN’T MEASURING!

Measuring the Social Enterprise

Why It’s Vital to Measure •  Understand better how teams work together •  Identify the content that your employees find valuable and

optimize around that •  Quantify how cross departmental collaboration processes

influence productivity •  Identify points of interactions between employees and

customers •  Link internal engagement and collaboration to real business

value •  Quantify social actions amongst employees •  Understand the real ROI of your social collaboration

programs

An Expert Practitioner's POV David Uhler – Slalom Consulting

•  Looking at the trends we shared earlier … are you seeing a strong shift towards business using social to enhance collaboration and if so, are your clients also moving rapidly to integrate mobile into these strategies?

•  Do you see this trends towards Social/Mobile and enterprise collaboration accelerating and if so, what should most enterprises be doing today to get their act together and get a handle around program ROI?

An Expert Practitioner's POV David Uhler – Slalom Consulting

•  In your opinion, how vital is measurement to social collaboration and are most brands taking it as seriously as they should?

An Expert Practitioner's POV David Uhler – Slalom Consulting

•  GE makes a point of stating that there's a need for separate mobile KPIs and that they should be focused on mobile's role in the users life. In your opinion, is this right in and do you believe that enterprises are placing enough focus on the importance of getting mobile measurement right?

An Expert Practitioner's POV David Uhler – Slalom Consulting

Top 5 Take-Aways

•  Social enterprise collaboration a key trend •  Mobility playing a huge roll to enable •  Proper measurement is vital and the best

of breed players put it front and center •  Mobile KPIs should be separate and focus

should be placed on understanding engagement and optimizing content

•  Measurement = > ROI

Sessions You Must See

•  Wed @10am: What to Measure in Social – Susan Ettlinger – Altimeter – John Lovett – Web Analytics Demystified

•  Wed @10am: Driving Adoption for Collaboration Initiatives – Melissa Risteff, VP Newsgator – Jeff Seacrist, VP Partner Solutions,

Webtrends

Thank You

Mike Ricci, VP – Digital/Product Marketing Webtrends

blogs.webtrends.com

@MobileNTRactv

Mike.Ricci@webtrends.com