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Doug Platts (@dougplatts), senior director, SEO, iCrossing, took the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts joined other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.
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New York | March 19–23
Enterprise Link Building The Thinking & The Doing
Doug Platts Senior Director, Natural Search @dougplatts
New York | March 19–23, 2012 | #sesny
@dougplatts
UNDERSTANDING OPPORTUNITY
Visibility ‘plus’ ( Search Volume * SERP Click Through)
= Opportunity
New York | March 19–23, 2012 | #sesny
@dougplatts
BUSINESS OBJECTIVES
New York | March 19–23, 2012 | #sesny
SEASONALITY
@dougplatts
New York | March 19–23, 2012 | #sesny
NEW VS ESTABLISHED
@dougplatts
New York | March 19–23, 2012 | #sesny
REPORTING VALUE
@dougplatts
New York | March 19–23, 2012 | #sesny
DOMAIN MANAGEMENT
@dougplatts
New York | March 19–23, 2012 | #sesny
CATEGORIES
@dougplatts
http://producten.hema.nl/
New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
New York | March 19–23, 2012 | #sesny
PRODUCTS
@dougplatts
New York | March 19–23, 2012 | #sesny
ENCOURAGE SHARING
@dougplatts
New York | March 19–23, 2012 | #sesny
SIGNALS RATHER THAN LINKS
@dougplatts
New York | March 19–23, 2012 | #sesny
URL STRATEGY
@dougplatts
New York | March 19–23, 2012 | #sesny
CONTENT STRATEGY
@dougplatts
New York | March 19–23, 2012 | #sesny
RECENCY IS THE NEW RELEVANCY
@dougplatts
New York | March 19–23, 2012 | #sesny
LOCAL LINKS
@dougplatts
New York | March 19–23, 2012 | #sesny
CREATIVE LINK BUILDING
@dougplatts
New York | March 19–23, 2012 | #sesny
CAMPAIGNS
@dougplatts
New York | March 19–23, 2012 | #sesny
DISRUPT THE MARKETPLACE
@dougplatts
New York | March 19–23, 2012 | #sesny
OVER OPTIMIZATION
@dougplatts
New York | March 19–23, 2012 | #sesny
DIVERSIFY ANCHOR TEXT
@dougplatts
New York | March 19–23, 2012 | #sesny
COMPETITOR ANALYSIS
@dougplatts
New York | March 19–23, 2012 | #sesny
INTERNAL CHAMPIONS
@dougplatts
New York | March 19–23, 2012 | #sesny
TIERED GROWTH
@dougplatts
New York | March 19–23, 2012 | #sesny
TEST AND LEARN
@dougplatts
New York | March 19–23, 2012 | #sesny
@dougplatts
LAST FEW WORDS
Doug Platts Snr Director, SEO
iCrossing @dougplatts
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