Everything I know about the web I learned from Charlton Heston

EVERYTHING I KNOW ABOUT THE WEB I LEARNED FROM CHARLTON HESTON

MIKE RICHWALSKY/ HAILING FROM ERIE, PA I ROCK EINSTEINS / LIKE A BOSS

3/27/12 EVERYTHING I KNOW...

ME IN 4 SLIDES

IF MY LIFE HAS A SINGLE POINT, IT'S THIS: I'VE LEARNED TO BE UNAFRAID OF DEATH BUT NEVER TO BE UNAFRAID OF FAILURE.

KHARTOUM

THINK ABOUT THE WAY TECHNOLOGY HAS CHANGED THE WAY WE LIVE.

MY KIDS HAVE NO IDEA WHAT THE FOLLOWING THINGS ARE

MY PC 1994

100 Mhz Pen*um

32MB RAM

100MB HDD

VGA GRAPHICS

IT PLAYED QUAKE GOOD THOUGH

MY PHONE 2012

1GHZ PROCESSOR

512 MB RAM

16 GB STORAGE

HD VIDEO CAMERA

3G / WIFI

PLAYS QUAKE

FILMOGRAPHY / WEBOBGRAPHY

WEB 1.0 WEB 2.0 THE SOCIAL WEB

OUR WEBOBGRAPHY

YOU WILL SOON BE A KING, YOU MUST START TO THINK LIKE ONE. ANY MAN CAN KILL, ONLY A KING CAN GIVE LIFE!

El Cid

WEB 1.0 TOP DOWN APPROACH

ONE WAY COMMUNICATION PUSH TECHNOLOGY

IN MANY WAYS, HIGHER ED STILL LIVES HERE

•  Out of date, old websites

•  Archaic central systems

•  “It’s that way because we’ve always done it that way.”

THEN THE BUBBLE BURST

THERE'S NEVER A COP AROUND WHEN YOU NEED ONE.

THE OMEGA MAN

WEB 2.0 COLLABORATION, SEARCH & SOFTWARE

Web 2.0 was about creating tools to allow users to create content and become publishers.

RISE OF TOOLS LIKE RSS, PODCASTS, BLOGS, WIKIS and MORE. MASHUPS USING REST & API’s

WEB 2.0 DID THIS EVER CATCH ON IN THE CLASSROOM?

AND THEN…

IT’S PEOPLE. SOYLENT GREEN IS PEOPLE.

SOYLENT GREEN

THE SOCIAL WEB SHARING, PRIVACY AND INFO EVERYWHERE

The social web is a shift from creating to sharing and connecting

THE SOCIAL WEB SHARING, PRIVACY AND INFO EVERYWHERE

HOW MANY PEOPLE’s MOMS ARE ON FACEBOOK?

THERE HAVE BEEN OTHERS…

•  Friendster

•  MySpace

•  BEBO

•  Dogster

•  Ping

•  Orkut (except in Brazil)

•  Hi5

•  Eons

•  The Hub

•  Google (Wave, Buzz)

FACEBOOK HAD 845 MILLION MONTHLY ACTIVE USERS IN DECEMBER 2011.

60 HOURS OF VIDEO IS UPLOADED TO YOUTUBE EVERY MINUTE.

WELCOME TO THE WORLD OF FRICTIONLESS SHARING.

SHARE EVERYTHING WITH EVERYONE

AND THEN THERE’S DOING IT WRONG

HOW ARE WE USING SOCIAL MEDIA IN HIGHER ED?

In a literature course at California State University—San Marcos, students brought characters from the New York Times bestselling Twilight series to life.

"The popularity of Twilight is very much linked to social media," says course lecturer Natalie Wilson. "So when I taught this course, I wanted to bring that into the classroom and make students aware of how its Internet presence has fueled its massive cultural popularity."

Each student chose a character from the series to personify on Twi]er, demonstra*ng their knowledge of the book's wri*ng style in their tweets. The project was ini*ally received with skep*cism, Wilson notes, but students quickly accepted and engaged in Twi]er. Students worked together to create campaigns, including one to rid the social plaaorm of Bella, one of the main characters in the series.

h]p://www.usnews.com/educa*on/best-‐colleges/ar*cles/2011/05/24/5-‐unique-‐uses-‐of-‐twi]er-‐in-‐the-‐classroom?page=2

THE GAMIFICATION OF EDUCATION

GREAT VIDEO ON GAMIFICATION

h]p://www.penny-‐arcade.com/patv/episode/gamifying-‐educa*on

BADGES ARE THE NEW GRADES

WHICH WE WILL OF COURSE SHARE

“EMPLOYERS LOOK AT DEGREES BECAUSE IT’S A QUICK WAY TO EVALUATE ALL 300 PEOPLE WHO APPLY FOR A JOB. BUT AS SOON AS THERE’S SOME OTHER MECHANISM THAT CAN PLAY THAT ROLE AS WELL AS A DEGREE, THE JIG IS UP ON THE MONOPOLY OF DEGREES.”

David Wiley, Brigham Young University professor http://www.nytimes.com/2012/03/05/education/beyond-the-college-degree-online-educational-badges.html

WINTER IS COMING…

EVENTUALLY IT ALL BECOMES NOISE

TAKE YOUR STINKING PAWS OFF ME, YOU DAMNED DIRTY APE!

PLANET OF THE APES

TAKE YOUR STINKING PAWS OFF MY DATA, YOU EVIL CORPORATIONS

EVERYONE

FRICTIONLESS SHARING

what it really means is that you are giving your data to Facebook or Twitter or GOOGLE And they are making money off you

WHAT GOOGLE KNOWS ABOUT ME

•  All my email

•  Google Docs

•  Web Searches

•  YouTube Views

•  Web stats

•  What RSS feeds I read

•  Sites I visit

•  Google Chat

•  My calendar

•  Contacts (Gmail & Google Voice)

•  Music I listen to in Google Music

•  What maps I look at and create

•  What I shop for

•  Ads shown on my websites

•  What I upload to YouTube

THE PROOF IS IN THE PUDDING

https://www.google.com/dashboard/b/0/

MINE THAT DATA

COMPANIES LIKE GOOGLE AND FACEBOOK CAN CREATE A VERY GOOD PROFILE OF WHO I AM AND WHAT I’M INTO, SO THEY CAN SELL ADS FOR STUFF I MIGHT CARE ABOUT

TARGETED ADS

Why do I see these ads?

I work and have an interest in higher education and the Frames are my favorite band.

YOU CAN DO IT YOURSELF

FACEBOOK LETS YOU GET VERY SPECIFIC WITH YOU WANT TO REACH WITH YOUR ADS.

LET MY PEOPLE GO.

THE TEN COMMANDMENTS

WHAT HAPPENS IF YOU WANT TO TAKE YOUR BALL AND GO HOME?

YOU CAN EXPORT YOUR DATA, SOMETIMES

DATA COLLECTION IS HAPPENING ALL AROUND US. DO YOU EVEN KNOW IT?

“If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-‐mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”

Also linked to your Guest ID is demographic informa*on like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your es*mated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. XXX can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your poli*cal leanings, reading habits, charitable giving and the number of cars you own.

WHAT EVIL COMPANY IS THIS?

We need to start a boycott immediately! Call Anonymous & OCCUPY CLEVELAND

A man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry, according to an employee who par*cipated in the conversa*on. “My daughter got this in the mail!” he said. “She’s s*ll in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained adver*sements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again. On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some ac*vi*es in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.” h]p://www.ny*mes.com/2012/02/19/magazine/shopping-‐habits.html?_r=1&pagewanted=all

EVEN YOUR PHONE IS SPYING ON YOU

Data collected by Angry Birds and sent to mul*ple servers and ad-‐serving companies:

Loca%on

La%tude/Longitude

Phone ID

Username, Password

h]p://online.wsj.com/ar*cle/SB10001424052748704694004576020083703574602.html

YOU MAY CONQUER THE LAND; YOU MAY SLAUGHTER THE PEOPLE. BUT THAT IS NOT THE END. WE WILL RISE AGAIN.

BEN HUR

THE REVOLUTION IS NOW BEING TWEETED AND FACEBOOKED AND YOUTUBED.

THE ARAB SPRING

Nearly 9 in 10 Egyptians and Tunisians surveyed in March 2011 said they were using Facebook to organize protests or spread awareness about them.

h]p://www.thena*onal.ae/news/uae-‐news/facebook-‐and-‐twi]er-‐key-‐to-‐arab-‐spring-‐uprisings-‐report

THE ARAB SPRING GOVERNMENTS SHUT OFF THE INTERNET AND PHONE SERVICE TO STOP THE COMMUNICATIONS.

LONDON AND MANCHESTER RIOTS 2011 POWERED BY BLACKBERRY MESSENGER

“Everyone from all sides of London meet up at the heart of London (central) OXFORD CIRCUS!!, Bare SHOPS are gonna get smashed up so come get some (free stuff!!!)”

CRISIS MAPPING

USING TECHNOLOGY TO BE PEOPLE FOR OTHERS

THE INTERNET IS FOR LONELY PEOPLE. PEOPLE SHOULD LIVE.

CHARLTON HESTON

DON’T FORGET TO EMAIL MRICHWALSKY@JCU.EDU

HTTP://HIGHEDWEBTECH.COM

@MRICHWALSKY

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