Facebook Pages for Businesses

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Creating a Facebook Page for your Businesses

Ann Treacy broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The Intro• Page vs Group vs Profile• Advantages to a Page• Possible Parts to a Page• Setting up the Page• Final Tips

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Person/Profile• Post updates, images, videos, polls

• Friend People• Join Groups• Like Pages• Comment, like, share

posts• Tag • Send private

messages

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

What Others See

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

You need a profile to interact with People, Groups & Pages.

You need a profile to create/administer Groups & Pages.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

A Group• Designed for conversation • Less “official” than Pages• Limited interaction from

outsiders• Good for a “user group”• Not so good generally for

businesses

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

A Page

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Advantages• Look like a business• Multiple admins• Tie in with Places• Non FB users see

more• Great analytics

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Surf like a Profile• Now you can interact

on Facebook as a Page

• Just know who you are before you comment!

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Possible Parts to a Page• Info – basic contact info• Wall – online discussion• Images, Videos – • Apps

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

www.facebook.com/pages/create.php 1. Pick a category &

name2. Add a profile picture3. Make it rich &

engaging (Apps)4. Publish5. Update Regularly

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Tips• Secure a username (vanity URL) when you

have 25 fans• Be active• Interact with other sites to build a rep• Provide info people want more than info you

want them to have• Promote on your site

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Advanced Topics • Apps• Templates• Analytics – next month Jan 5, 2012

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/