Flurry Analytics

{FlurryApp Analytics

Taffie Coler

Flurry was released in 2008 as a cross-platform mobile analytics company

Their first major competitors were Bango and Mobilytics

Flurry raised $15M Series C funding December 2010

T-Mobile partnership in October 2009 Flurry adds free crash analytics

February 2013 Flurry reaches “Billion Monthly Active

Device” milestone April 2013

History

Flurry Focused more on mobile

apps Provides better

demographic, psychographic information

Higher learning curve Flurry gives you all

data, can break down by user

Google Analytics More biased towards

Android (extra features only available for Google Play apps)

More sophisticated e-commerce tracking

Generalized data No data for retention

Comparison of similar tools

Flurry is free and no credit card required Takes a few hours for results to show;

website updated a few times throughout the day

Recently obtained $15M in series C funding

Revenue model – commission from targeted ad campaigns

Sustainability, performance,Pricing, Benefit/cost analysis

Compatibility

iPhone/iPad Windows Phone Blackberry Mobile Android Java Mobile Web

AppDelegate.m

“Hello World”

Three lines of code gives you: New and active users Session time and frequency Top versions Audience interests (by downloaded apps) Language and geography Breakdown by device model, carrier and

firmware

“Hello World” cont.

User/Session Data

User Location

Devices/Carriers/Firmware

Custom Events are logged in Flurry’s web interface

Optional parameters are completely custom, passed as a dictionary

Tutorial/training

Event Logging

User Paths

Flurry keeps track of up to 605 different versions of your app

The web interface allows a user to define by day/month/year

Flurry recently received all series funding, now ready to become large

Flurry delivered an iOS 7-compatible SDK before iOS 7 was released and continues to update their FAQ and patch their releases

Maintenance