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{FlurryApp Analytics
Taffie Coler
Flurry was released in 2008 as a cross-platform mobile analytics company
Their first major competitors were Bango and Mobilytics
Flurry raised $15M Series C funding December 2010
T-Mobile partnership in October 2009 Flurry adds free crash analytics
February 2013 Flurry reaches “Billion Monthly Active
Device” milestone April 2013
History
Flurry Focused more on mobile
apps Provides better
demographic, psychographic information
Higher learning curve Flurry gives you all
data, can break down by user
Google Analytics More biased towards
Android (extra features only available for Google Play apps)
More sophisticated e-commerce tracking
Generalized data No data for retention
Comparison of similar tools
Flurry is free and no credit card required Takes a few hours for results to show;
website updated a few times throughout the day
Recently obtained $15M in series C funding
Revenue model – commission from targeted ad campaigns
Sustainability, performance,Pricing, Benefit/cost analysis
Compatibility
iPhone/iPad Windows Phone Blackberry Mobile Android Java Mobile Web
AppDelegate.m
“Hello World”
Three lines of code gives you: New and active users Session time and frequency Top versions Audience interests (by downloaded apps) Language and geography Breakdown by device model, carrier and
firmware
“Hello World” cont.
User/Session Data
User Location
Devices/Carriers/Firmware
Custom Events are logged in Flurry’s web interface
Optional parameters are completely custom, passed as a dictionary
Tutorial/training
Event Logging
User Paths
Flurry keeps track of up to 605 different versions of your app
The web interface allows a user to define by day/month/year
Flurry recently received all series funding, now ready to become large
Flurry delivered an iOS 7-compatible SDK before iOS 7 was released and continues to update their FAQ and patch their releases
Maintenance