Foursquare success plan 2

Juliana OrtizNMDL Assignment 10

FoursquareWhat’s all the buzz about? oFoursquare is a phone application where you can share your location to friends or learn more about your city. oCheck in at your favorite locations and earn badges to become the next mayor. These may be tied to frequent customer incentives.

Networking Fusion

• Why small business’s should add Foursquare as a marketing function!

• Foursquare users have the option to tweet or add a Facebook status update every time they check-in. What this means is that a Facebook user with a few hundred friends might expose your business by way of a Foursquare check-in to thousands of Facebook walls.

Twitter

Facebook

Foursquare

It’s all about strategy The Mission• Making unique from

previous competitors (Loopt /Dodge ball)

• Local/international company involvement

• Getting users to “play the game”

Game Plan• Facebook & Google

advertising tools• Local campaign focus in

major cities/ college campus

• Expand to gamers• Offer more check-in

incentives for users• Link with social

networking sites• Offer company’s cheap

marketing tool

Phone AccessibilityProblem: Not all users have a smart phone.

This can cause slower adoption rates.

A window for potential B2B companies: Offer phone software companies to add foursquare component .

Tracking Foursquare Success rates • Google Analytics= User tracking • Twendz.com = Understanding abovesurface level info.-this info. can show developers where the most Traffic is surrounding

SMBs Insider -a great way to look into the habits and actions of people who visit them.

Budget•Annual Marketing Budget: $135,000

Jan

FebMar

AprilMay

June AugJuly Sep

Oct

Nov

Dec

$10,000

$10,000

$10,000

$10,000

$10,000

$15,000

$15,000

$15,000

$10,000

$10,000

$10,000

$10,000

• Regular Monthly Plus:• Concerts

• Sponsorship• Promotional Events

• Festivals

*Seasonal Peak due to increased people activity

during summer

•Online Ads•College Campus Advertisements•Promotional Banners•1 Sponsored Foursquare Event

Seasonal Peak

Biggest Promotion• Celebrity

Endorsement▫Brings fan

followers and more Celebrities

• Word of Mouth▫More users brings

new users

Taking Social Networking to new levels… just “check in”