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From Big Data to Actionable Insight:What’s Needed on the Back End
Agenda
Industry Examples
Big Data Is Flashy
The Not-So-Flashy Side of Big Data
Q&A
Gaining the Insight
Big Data Is Flashy
How Flashy Is It?
Fortune 100 Financial Services Companies
Store history for billions of transactions
How Flashy Is It?
Fortune 100 Financial Services Companies
Store history for billions of transactions
Identify and prevent
fraudulent behavior
How Flashy Is It?
Fortune 100 Financial Services Companies
Store history for billions of transactions
Identify and prevent
fraudulent behavior
Predict cardholder behavior
How Flashy Is It?
Online Retail Corporations
Track every online
interaction
How Flashy Is It?
Online Retail Corporations
Track every online
interaction
Load custom website for each visitor
(mass personalization)
The Not-So-Flashy Side of Big Data
IT Architectures, Networking Topologies, and Physical Infrastructure are all undergoing massive structural shifts to deal with Big Data demands
The 3Vs of Big Data
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
3 Vs of Big Data
The 4th V of Big Data?
Quality, accuracy, reliability, duplicity, relevancy, …….
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
3 Vs of Big Data
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
VERACITY
• Integration
• Harmonization
• Management
Veracity, the 4th V of Big Data
Quality, accuracy, reliability, duplicity, relevancy, …….
4 Vs of Big Data
Gaining the Insight
What’s missing from the picture?
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
4 Vs of Big Data
VERACITY
• Integration
• Harmonization
• Management
5th V: ValueBusiness derives VALUE from Big Data initiatives through the actionable insights!
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
VERACITY
• Integration
• Harmonization
• Management
5 Vsof Big Data
VALUE
• Discovering actionable insights
Data Scientists Are Not Data Janitors
Data scientists spend up to 80% of their time1 on this 4th V, cleaning up raw data in preparation for analysis
With salaries that range upwards of $200,0002
they make very expensive data janitors
VERACITY AT WORK
Integration Harmonization Management
CAUTION
1 - Lohr, Steve. “For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights” The New York Times. 17 August 2014.
2 - Rosenbush, Steve. “The Morning Download: Competition for Data Scientists Heats Up” The Wall Street Journal. 11 August 2014.
Leverage a Unified Cloud Platform
A Unified Cloud Data Integration and Data Management Platform like Liaison enables focus on the insights:
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LIA
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Data Management
Data Integration & Harmonization
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
VOLUME VELOCITY VARIETY
DATA
Leverage a Unified Cloud Platform
A Unified Cloud Data Integration and Data Management Platform like Liaison enables focus on the insights:
SEC
UR
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CO
MP
LIA
NC
E
Data Management
Data Integration & Harmonization
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
VOLUME VELOCITY VARIETY
DATA
VERACITY
Leverage a Unified Cloud PlatformThe data is now ready for analysis and BI:
Analytics & Business Intelligence
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LIA
NC
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Data Management
Data Integration & Harmonization
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
VOLUME VELOCITY VARIETY
DATA
VERACITY
Industry Examples
Cloud Fostered Collaboration
SEC
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Analytics & Business Intelligence
Data Management
Data Integration & Harmonization
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
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Genomics Proteomics
Clinical
Pre-clinical
Real World Evidence-based
Data
HIP
AA
Cloud Fostered Collaboration
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
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Genomics Proteomics
Clinical
Pre-clinical
Real World Evidence-based
Data
HIP
AA
Harmonize Data Sets
Leveraging Historical Data Sets
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Analytics & Business Intelligence
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EH
IPA
ADecades of Historical
Compound Data
Data Management
Data Integration & Harmonization
Leveraging Historical Data Sets
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EH
IPA
AHarmonize Historical Data for Use in New Research
Decades of Historical
Compound Data
Contextual Discovery
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Analytics & Business Intelligence
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
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Data Integration & Harmonization
Data Management
Contextual Discovery
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
ETranslation & Context Discovery
SEC
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Analytics & Business Intelligence
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
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Unified Data Analytics
Data Integration & Harmonization
Data Management
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
EHarmonizing Web Analytics Data
Unified Data Analytics
Unified Streaming Comparison
SEC
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Analytics & Business Intelligence
Big Data Storage & Computation
Data Visualization
CO
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LIA
NC
E
Data Integration & Harmonization
Data Management
Unified Streaming Comparison
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EHarmonizing Movie & Audience Data
Integrated Supply Chain
SEC
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Analytics & Business Intelligence
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EP
CI D
SS
Orders
Catalog
Financial
Logistics
Data Integration & Harmonization
Data Management
Integrated Supply Chain
SEC
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Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EP
CI D
SS
Orders
Catalog
Financial
Logistics
Harmonized Supply Chain Data
In Review
Unified Cloud Platform for your Big Data Initiative
Scalability
Streamlined Operations
Time to Insight Elasticity
Accessibility
Better ROI
Your Big Data Complexity Buffer
Focus on Business Insights
Allow a unified cloud platform to buffer the complexities of…
1
So that you can focus on gaining insight from the data
2
Analytics & Business Intelligence
SEC
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CO
MP
LIA
NC
EData Management
Data Integration & Harmonization
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
DATA
VALUE
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