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Jumping to building solutions is a nearly universal reaction, which often leads to building something—perhaps something even great—that fails to solve the problem at hand. However, responding and returning to the problem, and iterating quickly in feedback cycles centered around your customer, can lead to a better solution, faster. This deck shares techniques you can start employing today to help you more quickly understand your customers' problem and arrive at a solution that supports their goals. Presented at the Lean UX SF Meetup 9/3/13: http://www.meetup.com/Lean-UX-San-Francisco/events/134797112/
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From Problem to Solution Faster
Using Interviews to Improve your Process & Accelerate Delivery
@m @melissadoerken
Build the right thing. Build it right.
Understand. The. Problem.
Improve
Understand Validate
goals
The Problem Interview
The Solution Interview
Mingle Plus
WYSIWYG
Lead Time
12 5.5
The Problem Interview
A technique for problem discovery and understanding
If I had an hour to save the world I would spend 59 minutes defining the
problem and 1 minute finding solutions
“ ”
It’s all about the how 6 tips for a successful problem interview
Do your homework Capture assumptions & identify the riskiest
Limit the number of assumptions
(and know when to move on)
One person at a time
Start with an open-ended question
Listen more than you speak
Separate product feedback from behavior
HOMEWORK:
CAPTURE
ASSUMPTIONS
LISTEN
MORE THAN
YOU SPEAK
FEEDBACK
VS.
BEHAVIOR
OPEN
ENDED
QUESTION
LIMIT
YOUR
ASSUMPTIONS
ONE
PERSON
AT A TIME
Worth solving ?
Solvable ?
Problem context & activity?
Product Principles
Fully Explore Possible Solutions
Collaborative Sketching
The Solution Interview
A technique for early and continuous feedback
Usability Testing
Solution Interview
Problem Interview
It’s all about the how 6 tips for a successful solution interview
Do your homework Define scenarios and
success criteria beforehand
Start as early as possible (and know when to move on)
Make sure they’re comfortable
Provide a quiet, distraction-free space
Record
Exit chat (it’s not an interrogation)
HOMEWORK:
SCENARIOS &
CRITERIA
RECORD
EXIT CHAT
(DON’T
INTERROGATE)
QUIET,
DISTRACTION
FREE SPACE
START AS
SOON AS
POSSIBLE
MAKE SURE
THEY’RE
COMFORTABLE
Final Thoughts
Improve
Understand Validate
goals
Tip Deck
Thank you
mdoerken@thoughtworks.com
@melissadoerken
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