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Gabe Zichermann's heavily tweeted and reviewed presentation on gamification from the MeshMarketing conference in Toronto, 2010.
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overview of gamification
gabe zichermann@gzicherm
Gamification.Co
http://GSummit.com
gamification is the process of using game thinking & dynamics to
engage audiences & solve problems
gamification is not just
fun and theme are not correlated
loyalty systems in flux
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
0
40
80
120
160
200
1800 1850 1900 1950 2000 2050loyalty costs status & social power
costs and status value of loyalty
$1,000,000 $100,000
at what cost, status?
SAPS
STATUSACCESSPOWERSTUFF
point system
challenges
win conditions
badges
socialnetworking
leaderboards
gamification loop
status
achiever socializer
explorer killer
Bartle's Player Types
non-obvious desire
predictable
unforced
GAMES
the game favors its creator
http://GSummit.com
@gzicherm
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