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About gamificationBy Ori ManorCEO at Valueshine Ltd
Citation preview
Speaking: Ori Manor
Gamification & You
Gamification & You (in a nutshell)
Level 1: INTRODUCTION
Level 2: PRINCIPLES & TECHNIQUES
Level 3: EXAMPLES
Resources, Q&A
LEVEL 1
INTRODUCTION
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
………?
SOCIAL STATUS
PROGRESS
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Congratulations! You just won your
FIRST BADGE for successfullycompleting LEVEL 1!
Continue >>>
INTROBADGE!
WELL DONE! YOUR CURRENT SCORE : 100
(You need 200 pts to become a Junior Expert…)
Level 1: INTRODUCTION COMPLETE!
Level 2: PRINCIPLES & TECHNIQUES (100 pts) – CONTINUE>>>
Level 3: EXAMPLES
INTROBADGE!
BASIC PRINCIPLES
1Activity
/playground
2Instant
Gratification
3
Hilltop Gratification
4Broader Meaning
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
1. Immediate feedback on achievement: Points / Virtual currency / Money
2. Feedback on consistent progress (momentum) Progress info graphics (mostly bars)
3. Feedback on lack of achievement / progress Personal notifications, retaining efforts
Instant Gratification>>
TECHNIQUES
1. BADGES - Reflecting accumulative achievement
2. TROPHIES - Converting cumulative achievements to ‘hard-earned’ titles to increase perceived ‘investment’
3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc)
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Hilltop Gratification>>>
TECHNIQUES
1. Tradeoff - Presenting the market tradeoff of invested effort
2. Leaderboards - Socializing the challenge to increase levels of commitment
3. Partnerization – aligning interests and increasing perceived responsibility.
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Broader Meaning>>>
TECHNIQUES
BASIC PRINCIPLES
1Activity
/playground
(Challenge, rules, gameplay)
2Instant
Gratification
Points / VC / Money
3
Hilltop Gratification
Badges Trophies / Titles
4Broader Meaning
&Social recognition
Leaderboards, contests, broader
meanings
Congratulations !You just won your
SECOND BADGE for successfullycompleting LEVEL 2!
Continue >>>
Junior Gamification
Expert
VERY WELL DONE! YOUR CURRENT SCORE : 200
(You only need 300 pts to become a GURU SUPER EXPERT!)
Level 1: INTRODUCTION COMPLETE!
Level 2: PRINCIPLES & TECHNIQUES
Level 3: EXAMPLES (100 pts) - CONTINUE>>>
INTROBADGE! Junior Expert
Examples:Facebook applications:
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!
Doubledown VS a competitor
Examples:Mobile applications>>
ExamplesCommunity driven websites:
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 MAZAL TOV!!!
Congratulations !!!You just won your
FINAL BADGE for successfullycompleting LEVEL 3!
Continue >>>
GURU!
You are the WINNER!YOUR CURRENT SCORE : 300
You’ve just become a GURU!
Level 1: INTRODUCTION COMPLETE!
Level 2: PRINCIPLES & TECHNIQUES
Level 3: EXAMPLES (100 pts)
INTROBADGE!Junior Expert
GURU!
Thank You!
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