GeoTracking and Social Media

“Geo-tracking You In a Social Media World”

Michael C. DeAloiaDirector of eMarketing

@techczar / @insiviabuzz

www.insiviabuzz.com

Geo TargetingIs the ability to target users by geography such as

City, state, country and zip code. It is now becoming

a valuable resource of anyone who tweets, updates

their status or social media networks.

And How is All This Possible?

Are you a “Playah”…in this new

Business Paradigm?

Going Local: The Rise of Geo-Targeting

GowallaIs a location-based travel game that rewards you

for visiting both everyday and extraordinary

places with your mobile devices.

-250,000 users

-$10.4 Million in Funding

-$30.0 Million in Valuation

Going Local: The Rise of Geo-Targeting

FoursquareIs a location-based social networking website based

on software for mobile devices.

-1,100,000 users

-$21.35 Million in Funding

-$90.0 Million in Valuation

Going Local: The Rise of Geo-Targeting

MyTownMyTown is a very popular mobile game by Booyah. 

It is a real estate trading game like Monopoly except

that instead of buying, selling, and renting fictitious

properties, the game references actual restaurants,

bars, stores, and venues near the player.  As such,

it is a location-based social game as the gameplay

depends on the physical location of the player.

-3,100,000 users

-$29.5 Million in Funding

-$120.0 Million in Valuation

Going Local: The Rise of Geo-Targeting

Where.comThe WHERE local discovery service boasts a rapidly

growing active user base of over 4 million. WHERE

Ads™, the company’s widely successful hyper-local

search & display mobile ad network, reaches over

50 million consumers in real-time with relevant content

And advertising.

-4,000,000 users

-$18.5 Million in Funding

-$Unknown Valuation

Going Local: The Rise of Geo-Targeting

BrightKiteBrightkite is the next generation of text messaging.

We have created a product that lets you chat with up

to 25 people at once, for free. You can also share

photos and locations. Brightkite works online and

well as on a variety of phones using apps, text messaging and the mobile web.

-2,000,000 users

-$1.42 Million in Funding

-$35.0 Valuation

Going Local: The Rise of Geo-Targeting

GeoDelicdevelops a free application for your mobile device

which automatically browses your surroundings.

Effortlessly swipe through locations to quickly

find your preferred java joint, closest bank or

favorite restaurant. The app learns what you like,

giving you personalized results. Geodelic partners

with brands and marketers to create a network of

themed Experiences. and the mobile web.

-2,000,000 users

-$10.5 Million in Funding

-TBD Valuation

Going Local: The Rise of Geo-Targeting

FourSquareis a location-based social networking website. Users

Check in at venues. Each check in offers points and

Sometimes badges for users.

-3,000,000 users

-$20.0 Million in “B” Funding

-$250 Million

•Facebook has implemented a location-based set of features.

• Google Latitude tracks a user’s location on an ongoing basis. Gained a million users in its first week alone.

• Twitter launched its own geo-location feature which attaches a map to show where the user is tweeting from.

Case Studies: Pepsi Loot

Pepsi LootThe app will let customers collect points toward

free music downloads, by checking-in to various

locations. It is essentially creating a loyalty

program 2.0.

“A phone is a simple replacement for a

wallet stuffed with loyalty cards, but

the real appeal for stores is in the

location information provided by

Foursquare and other location-based

applications. Retailers can track when

customers actually enter their stores.”

Case Studies: Starbucks Badges

StarbucksThe Company gives discounts to “Mayors” of locations.

Also offers the Starbucks “barista” badge for specific

Check ins. Also offered a special “40th Anniversary”

Badge.

Case Studies: Tasti D-Lite TreatCard

Tasti D-LiteProgram incentivizes customers to associate their

Twitter and Foursquare accounts with their Tasti D-Lite

TreatCard.

Insivia Buzz (www.insiviabuzz.com)

Connect:2020 Center Street

Cleveland OH

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