Gifted & qvb

Founding Partnership Opportunity

September 2012

Driving foot traffic to stores

Offering customers incentives to spread the word for

stores whilst maintaining premium brand positioning

Sustained and multi-channel engagement with

customers

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• Gifted is NOT a gimmicky coupon/daily deal/promotional

code website

• Gifted is NOT Wrapp, a social gifting site that focuses on

generic, mainstream brands

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• Gifted lets consumers share unique retail experiences with their Facebook

friends by sharing “gift cards” from upmarket and boutique retailers

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Gives customers a reason to enter the store – driving foot traffic

No cost to retailer unless customer in fact enters store and makes purchase

Creates a meaningful interaction with a new customer and the brand – with their own lifetime value distinct from their initial purchase

Social marketing via recommendations increases trust with your brand

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© Nimisha GuptaClient:

GIFTED

Presentation:

Logo and Initial Ideas

Logo Direction 1—Mobile Application

START GIFTING

MY GIFTS

MY GIFTSCREATE

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

Al ice Anderson

Amy Boulder

Andrew Pul l ing

Br idget Anouk

SEND GIFT MY GIFTS

MY GIFTSCREATE

$30M.J BALE

$40LOREM STORE

$20CUE

$30M.J BALE

for Andrew

SEND GIFT

$0 $10 0

$35

Add to Gift:

SEND NOW

SEND NOW

SEND NOW

© Nimisha GuptaClient:

GIFTED

Presentation:

Logo and Initial Ideas

Logo Direction 1—Mobile Application

START GIFTING

MY GIFTS

MY GIFTSCREATE

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

Al ice Anderson

Amy Boulder

Andrew Pul l ing

Br idget Anouk

SEND GIFT MY GIFTS

MY GIFTSCREATE

$30M.J BALE

$40LOREM STORE

$20CUE

$30M.J BALE

for Andrew

SEND GIFT

$0 $10 0

$35

Add to Gift:

SEND NOW

SEND NOW

SEND NOW

© Nimisha GuptaClient:

GIFTED

Presentation:

Logo and Initial Ideas

Logo Direction 1—Mobile Application

START GIFTING

MY GIFTS

MY GIFTSCREATE

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

Al ice Anderson

Amy Boulder

Andrew Pul l ing

Br idget Anouk

SEND GIFT MY GIFTS

MY GIFTSCREATE

$30M.J BALE

$40LOREM STORE

$20CUE

$30M.J BALE

for Andrew

SEND GIFT

$0 $10 0

$35

Add to Gift:

SEND NOW

SEND NOW

SEND NOW

© Nimisha GuptaClient:

GIFTED

Presentation:

Logo and Initial Ideas

Logo Direction 1—Mobile Application

START GIFTING

MY GIFTS

MY GIFTSCREATE

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

Al ice Anderson

Amy Boulder

Andrew Pul l ing

Br idget Anouk

SEND GIFT MY GIFTS

MY GIFTSCREATE

$30M.J BALE

$40LOREM STORE

$20CUE

$30M.J BALE

for Andrew

SEND GIFT

$0 $10 0

$35

Add to Gift:

SEND NOW

SEND NOW

SEND NOW

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Fully customise

terms and conditions

visible on the gift

card

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Medium Outlay ROI analysis possible?

All gift cards sent for free

(redemption funded by retailer)

$3 per gift card redeemed in store1

(i.e. when customer is actually

spending money)

✓ Comprehensive reporting on:

- number of gift cards sent

- Individual insights into both recipients and senders of gift cards

- No. of gift cards actually redeemed & value of corresponding sale

Note: US model has ~10% conversion rate from sent gift cards

TV advertising $35,000-2,000,000 per 30 second

spot

✗ No ROI tracking

Newspapers Full page ad in SMH (M-F)

$73,000; (Saturday) $93,000

✗ No definitive ROI tracking. On average advert will get attention of

~2% of readers, ~0.5% of 2% will take action

Radio Minimum $7,000 for non-prime

time 20x 30 sec adverts

✗ No ROI tracking

Magazine $3,000-25,000 for full page ad per

issue

✗ No ROI tracking

Billboards $600-2,500 per month ✗ No ROI tracking

Direct Mail ~$2.20 per addressee ✗ No definitive ROI tracking

Facebook ~$0.8 per click through

~$4 for a Facebook “like”

✓ On average very low 0.2-0.3% click through rate for Facebook ads

✗ Difficult to value a Facebook “like” in terms of sales realised

Website SEM ~$2,500 per month ✓ Tangible ROI tracking for e-commerce sales

✗ No definitive ROI tracking for walk-in sales that stem from SEM work

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1 Indicative pricing for comparison purposes, Actual commission per gift card will depend on agreement with retailer.

• We will measure:

– Increase in foot traffic by counting number of cards redeemed

– Increase in sales by measuring $ value of gift cards redeemed

– Increased engagement with social media by measuring number of impressions generated by gift cards (i.e. number of gift cards shared over Facebook x number of Facebook friends)

• To put this in perspective you can turn a 10,000 strong mail list into a potential market of 2 million (e.g. if 10,000 original customers have 200 unique Facebook friends)

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• Right now – we don’t. We want to work together with

our foundation partners and tailor our solution to you

first during a trial period

• We will introduce a commission based model once

we have your perfect solution

• 100% performance-based - we only get paid, when

you get paid

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• James

– Previously worked at Morgan Stanley, Macquarie

Bank, UBS and Pottinger

– james@mygifted.com / 0425 216 615

• Victor

– Previously worked at Topguest, a Silicon Valley startup

which built Facebook-powered software for the world’s

largest travel companies (including Hilton, Virgin and IHG)

– victor@mygifted.com / 0406 179 962

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• Confirm interest in being a founding partner with

Gifted

• Work together to design your engagement with your

customers via Gifted

• Get Gifting!

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