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Seth Meranda's presentation on using Google Analytics for measuring website effectiveness based on the University of Nebraska-Lincoln's strategic goals of recruitment, retention, research and reputation.
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ANALYTICSAND 44 R’STH
E
Studentincrease5,000
RE
CR
UIT
ME
NT
Six-year graduation rate 70%R
ET
EN
TIO
N
Total research expenditures
$300,000,000$$$$ $$$ $$$$$$$ $$$ $$$$$$$ $$$ $$$
Nationally recognizedfaculty +200%
RE
CO
GN
ITIO
N
WHERE’S YOUR SITE?
DEFINE goals
RECRUITMENT
Reputation
RETENTION
set your goals
Reports
Search Keywords
BrandedKeywords
Non-BrandedKeywords
Contain identifiable terms
Generic termsfor which you’re competing
Reputation
recruitment
B1G States
Target your
audience
recruitment
Landing Pages
Make a strongfirst
impressionrecruitment
Social Sharing
Give users content
worth sharingReputation
Page Efficiency
Impression Usage Outcome
http://go.unl.edu/ysuGet����������� ������������������ this����������� ������������������ report
Visitor Acquisition
How many? Outcome
http://go.unl.edu/2zaGet����������� ������������������ this����������� ������������������ report
advanced segmentation
B1G States
http://go.unl.edu/68iGet����������� ������������������ this����������� ������������������ segment
Current Students
http://go.unl.edu/q2tGet����������� ������������������ this����������� ������������������ segment
Seth Merandaseth@unl.edu smeranda
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