Grow Your Business Mini Seminar

Preview:

DESCRIPTION

 

Citation preview

© 2013

© 2013

© 2013

© 2013 4

Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching.

Send personalized email newsletters and expand your audience with our list-building

tools.

Manage your events online: send invites,

create an event homepage, and

promote registration.

Turn fans into customers with coupons, downloads, and contest on Facebook

and get new likes and email sign-ups.

Reward loyal customers with shareable local deals

and capture contact info every time

you sell.

Get found by millions online and manage your business info across the web, all

from one place.

Transform your communications into conversations with online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey

© 2013 5

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013 6

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013 7

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

keep

convert

find

convert

“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)

© 2013 8

ENGAGEMENT the new word-of-mouth is

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013 9

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013 10

ENOUGH is it

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

to just look good?

© 2013 11

at its core, marketing is about eliciting a physical and measureable RESPONSE

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013

3

set marketing GOALS and OBJECTIVES 1

2

12

an agenda and framework for marketing that works

1

get measurable RESULTS 3 get measurable RESULTS

run CAMPAIGNS on the CHANNELS that matter 2 run CAMPAIGNS on the CHANNELS that matter

© 2013

3

set marketing GOALS and OBJECTIVES

13

an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

© 2013 14

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 15

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 16

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 17

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 18

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 19

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY

© 2013 20

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY

© 2013 21

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 22

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 23

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013

SECONDS WORDS TODAY

24

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 25

$5 free to be naughty…or nice? [burrito restaurant chain]

Low Cost + High Value = Good News [B2B marketing services provider]

Daily Alert – “Bunnies are Evil” [on-line t-shirt printer]

$5 for your thoughts? [survey request from pet goods retailer]

An Exclusive Look at Life on the Red Carpet [nonprofit event update]

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 26

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013 27

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

© 2013

3

set marketing GOALS and OBJECTIVES

28

an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

© 2013 29

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS TOOLS SUMMARY

© 2013 30

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY

© 2013

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY

© 2013 32

INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS

© 2013 33