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- 1. Social Media for Business David Sim and Rene Looper
- 2. Social Media is people having conversations online
- 4. Marketing Developing relationship with customers, partners,
suppliers. 14%vs 74%
- 5. Monitoring Leads, Reputation Management, Product
Development
- 8. Human Face, Connecting with Community,Product Promotion,
R&D, Customer Support
- 10. Research, Reputation Management
- 11. In June.... 350 million active users! 1 in 3 adults.
- 12. You Tube
- 4.7bn Videos Watched in April in UK alone
- 18.5 million users in UK +57%
- 13. Second only to Google as search engine
- 14. Uploading is free
- 15. Return on Investment
- 16. Social Media is like teen sex Everyone wants to do it No
one knows how When it's finally done there issurprise it's not
better Avinash Kaushik Analytics Evangalist, Google
- 19. Measuring Success
- Qualitative
- Build better relationships with key audiences
- 20. Participate in new conversations
- 21. Move from monologue to dialogue with customers
- Quantative
- Choose directly relevant measures
- Increase in sales
- 22. Reduction in time spent solving problems
- 23. Reduction in cost of sales
- 24. Increase in leads
- 25. Number of influencers mentioning business
- 26. Number of followers in Canada
- 27. Number of new customer suggestions
- Low priority
- Total number of followers
- 28. Number of hits
- 30. [email_address] [email_address] facebook.com/davidrsim
facebook.com/renelooper