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Authentic story : How I became a Web Analytics Ninja
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Authentic story : How I became a web analytics ninja
By Fiona De Brabanter18th September 2010
This is my houseconsider it my homebase
imagine it’s my website
This is me grooming myself in my marketing department, building my brand
Home alone, I have installed a custom alert
to alarm me of unwanted visitors
Enter unexpected event
Custom alert is directly mailed to my inbox;
analysis yields actionable insights
Review web strategies
1. Call for back-up2. Panick3. Go samourai
act upon your data
Luckily, the intruders bounced. There was a
clear gap between visitors’ intentions and my website’s purpose.
Analyze traffic source. This is not the kind of
audience I will be doing business with.
Visitor entered through wrong
channel.
High bounce + low conversion
It’s all about reach; the unwanted visitors
didn’t belong to my target audience.
Time to review website macro objectives and
rethink online strategy.
a. Insights from Sources (URL’s, Keywords, Campaigns)
always keep backdoor locked.
b. Insights from Website Visitors (onexit survey tools)
ask neighbours to keep a keen eye on suspicious movements
c. Insights from Experimenting & Testing (A/B and multi-variate tests)
take self-defense course
What is your main goal ?
100% ROI driven. Let’s have a cup
of coffee together.
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