How to become visible in the Internet?

How to become visible in the Internet?

www.wsifirmawsieci.pl

Where do consumers look for information?

Past

Present

Future

OrganicSearch

+ Google Places

74.3%

Pay Per Click13.5%

Where Do They Click?

Pay Per Click

12.2%

Get Visible through SEO

Keyword

Your business can appear here

Get Visible through PPC

Your business can appear here

Keyword

Get Visible through Google Places

Keyword

Your business can appear here

Google Places was replaced by

Google+ Pages for Business

at 30/05/2012,

but the logic behind did not change

Organic + Google Places Position %

1 27.1

2 11.7

3 8.74 5.15 4.06 4.17 4.18 3.29 2.8

10 3.6

PPC Position %1 7.4

2 3.43 1.14 .35 2.6

6 .9

7 1.78 .4

9 .1

10 .4

How Many Clicks Can You Expect?

How can you get visible?

Getting high in the search engines• By optimizing the content of website for search engines• By SEO• By PPC• By Google Places (Google+ Pages for Business)

Increasing conversion rate• By making sure that searchers get information they are looking for• By building landing pages optimized for the visitors• By using call-to-action techniques to drive visitors behaviour• By monitoring and optimizing particular promotion activities

CONTACT US TO HELP YOUR BUSINESS!

Mateusz Wisła

Internet Marketing ConsultantMobile: +48 502 367 660e-mail: Mateusz.Wisla@wsifirmawsieci.pl

WSI Firma w Sieci

tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl