How to Create and Manage Blog Content

How to Create &

Manage Blog Content

“Computationally Intense Algorithm”

Content creation is the single

most important factor to your

program’s success.

How Marketers Participate in Search

Pay Per Click keywords•B-to-C averages 22,113 (mean around 1,000)

•B-to-B average = 806

• Keywords

• Titles

• Recent Content

• Lots of Content

• Links

• Relevance

Why Blogging works for SEO

Engagement:Bounce Rates/Click Through Rates

“But I don’t have Time to

write all this content..”

Write Less!

Write Efficiently

Empower your team

Scour Your Email Newsletters

Print Collateral

Use Email to Solicit Content

Find Content Ideas:

Read other blogs on your industry…your

comments

Focus on

Pictures & Video

Template Content!

UnlimitedTopic Driven

Blogging topictopictopic

Trend Three: Control Is OK

Contact Information:

Chris Baggott

CEO/Co-founder

Compendium Blogwarechris@compendiumblogware.com

Google – Chris Baggott