How to Create Websites at Scale: An Experience Management Imperative

@Robert_Rose!

We can skip this part, right?!

Growth, fragmentation, multiple channels...!

“entertainment consumers are roaming omnivores, hunting down whatever has heat and water cooler value. Network appointment viewing has given way to foraging and bingeing.” - New York Times, 3/13

30% Choose website as second channel after phone/email

CMO’s feel the pressure “on the clock”

CMO’s feel they don’t

have the right people

CMO’s feel unready for technology

... and yet...!

“Creating customer experiences with content will have huge effect. We have to figure out how to stay relevant and engaging.”

CMO Fortune 500 CPG Company

They’re not unaware.

They’re just wrong.

What Is A Web Site?!

Facile management of content and data can be the basis of new partnerships between IT and Marketing!

Tomorrow’s SOE Management: Content Platform Creation that is accessed as a marketing service. 1 or 100’s of Sites!

Tomorrow’s SOE: !Platform as campaign. Ability to move from temporary to permanent infrastructure!

Content and engagement is measured, rather than channels. Insight for process rather than proof of work.!

CMO’s depend solely on marketing!research and competitive!benchmarking.!

Customers don’t care about the business, or the web site, or the channel.!!!

Remove anything in the way of the marketer becoming more..!!Agile...!Flexible...!Creating content at scale...!!

Thanks....

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Introducing Acquia Cloud !Site Factory!!Tom Wentworth!@twentworth12!

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WHAT DO THE FOLLOWING SITES HAVE IN COMMON?

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1.  They are my personal favorite artists 2.  They are highly successful artists on the

Interscope label 3.  All three sites run on Acquia Cloud Site

Factory

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ACQUIA CLOUD SITE FACTORY WHERE GREAT DIGITAL EXPERIENCES (AS A SERVICE) BEGIN

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Top 5 organizational challenges in transition to digital experiences!

1.  Building digital customer experiences at scale

2.  Struggling to unify your cross-channel digital experiences – social, mobile and the web.

3.  Openness to innovation and experimentation, "move to agile life cycle.

4.  Disconnect between your digital providers and your IT.

5.  Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.

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Introducing Acquia Cloud Site Factory!

Acquia empowers digital business leaders to build, deliver and manage large numbers of diverse, content-rich, social sites with agility, velocity, & freedom.

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Acquia Cloud Site Factory

Digital Experience as a Service!

•  Accelerate delivery of unique, branded experiences

•  Simplify operational management and improve efficiency

•  Reduce the cost to manage large multisite deployments

•  Eliminate risk with managed service

Build   Deliver   Manage  

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Templates"1" Select website template"

2" Configure site-specific settings"

Information architecture"Page layouts"Roles & permissions"Content types & display"Pre-defined themes"

3" Add site content"

Rapidly Deploy Sites Without Coding"

http://www.[customdomain].com"Done."

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250+ Warner Music Group artist "websites, 3 site templates, "total creative freedom

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22 hospital campuses integrated into one digital platform

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Site Factory to Build and Manage Thousands of Websites"

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Launch websites by the hundreds, with

minimal effort"

Rapidly create new site templates"

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Manage Sites From One Place!

Central Management Dashboard for Administrators

•  Access and manage all sites without having to deal with code, hardware or other technical details

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Push Out Configuration Changes at Scale!Automation for Managing Hundreds or Thousands of Sites •  Keep all of your sites in sync

to reduce maintenance headaches

•  Apply new Drupal configurations across any number of sites with a push of a button

•  Minimal to no downtime during updates depending on the type of change deployed

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Customize with Confidence!Continuous Integration Workflow Reduces Customization Risk •  Extend the base Drupal

Gardens distribution through a single shared codebase applied to all sites

•  Validate production-readiness of your custom code in a sandbox

•  Deploy custom code to all production sites when ready

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… at Enterprise Scale!Acquia Made the David Bowie Album Launch a Success!

•  David Bowie launched his first album in 10 years in March

•  WMG notified Acquia to be ready for a site re-launch

•  Site sustained ~500 hits/second for 24 hours after the album release!

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Diversity of Offerings Supports !Unique Customer Needs!

Convenience! Control!

SaaS Edition! SaaS+ Edition! PaaS Edition!Rich out-of-the-box Site

Factory for quickly configuring and theming

sites."

Extend your Site Factory with site customizations certified through Acquia Professional Services."

Premier Site Factory platform that supports all

of your Drupal site customization needs."

What do you want to build?