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Sell. More.
The Art of ConversionFlash GAMM!
Kyiv, 2010
Sell. More.
Agenda
What is Conversion?
The Art of Conversion
- Payment Option Mix
- Payment Page
Case Studies
Our Clients
Any Questions
What is Conversion?
One of 3 Success Elements
CAMPAIGNS
The Funnel
Why So Important?
Higher
Conversion
=
Better Shopping
Experience
Better Shopping
Experience
=
More Loyal
Customer
More Loyal
Customers
=
More Repetitive
Purchases
More Repetitive
Purchases
=
More Sales
How to Increase Conversion
Have the right checkout process
Have the right mix of payment options
Have the right payment page
Have higher conversion
Right Mix of Payment Options
CC
+1
+2
+3
Have the Right Payment Page
Increased Sales by
30%?
Case Study 1 Oberon Media
A Hidden Object client-based game
Specific checkout and billing was created
All credit and debit cards had to be supported
Compliant to all known international standards -PCI
Purpose: increase number of customers and
conversion ratio
No redirection + Unique billing cycle => higher
conversion of more fewer purchases
More Sales
Fewer chargebacks due to the amount deducted
Larger customer base and increased loyalty
Case Study 1 Oberon Media
Case Study 2 Invideous
Newly launched platform for in-video revenue streams
Simple and quick checkout was devised
Payment options included credit and debit cards, PayPal
Payment steps were down to a minimum
Purpose : increase conversion and sales
Customer is Engaged
Optimized checkout process
Higher Conversion => More sales
Conversion is Important!!!
Higher conversion means:
Better checkout process intuitive and luring
The website is perceived as trustworthy and secure
More sales
More loyal customers => even more sales
Our Clients
Further Reference
@gate2shop
facebook.com/gate2shop
Look up Gate2Shop on Slideshare
to see this presentation
Any further questions sales@g2s.com
Sell. More.
Thank you!
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