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How to make your mailers ‘India-ready
Email Marketing Tips
The Indian Scenario
• Email Marketing in India has grown immensely, thanks to
the burgeoning e-commerce market.
• A steady rise in the number of ecommerce companies
means it’s a tough competition vying for the attention of
the Indian audience.
• Cutting through the noise and clatter requires steady
evolution of your campaign strategy.
Finding trouble gaining traction with the Indian market?
Here are some quick remedies for your email strategy:
Add some colour
• Using colourful and elegant emails give you the one up
against boring plain mailers.
• A/B split testing using equally attractive image-rich
mailers could really boost open rates.
Don’t waste time
• Keep the call to action in plain sight.
• Avert from forcing a deep dive into the content, which
equates to pure ‘time drag’.
Know the individual
• Have a good sense of data or a have smart technology;
whichever works for you.
• Remember to develop a strong bond with the customer.
Can you predict the changing interests of your audience
based on the latest click response behaviour? Think!
Remind them once more
• A simple ‘remind me’ button in the mail which is
configured as a trigger.
• As soon as time expires send a fresh email with the same
content again.
Analysts forecast that within the next few years the Indian
E-commerce industry is set to expand and sky rocket the
economy.
Make the most of it NOW!
Thanks
URL - http://www.icubes.in
Blog - http://icubes.in/blog
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