How to Turn Your Customers Into Affiliates

How to Turn Your Customers..

Into Affiliates!

Ryan Leewww.ryanlee.com

Poll: How to Turn Your Customers Into Affiliat...

Why Should You Listen to Me?

• Started in 1999 in parent’s basement• Former gym teacher and recreational

therapist• Businesses now generate 7 figures a

month.. all while working from Starbucks

It’s Getting Tougher for “Super Affiliates”

• More expensive• More competitive

Pay Per Click Rates Are Rising…

According to the Direct Marketing Association…

Paid search had an average cost per click of $3.79

You Can’t “Out-SEO” Google

You MUST Turn Your Customers into Your

Best Lead Source!

Traditional Businesses

They Rely on REFERRALSand Create Referral Systems..

Why Don’t You?

To Pay or Not to Pay…

My Recommendation

• Start with pure intentions… and simply ask for their help

• Here’s how to do it…

5 Steps to Turn Them Into Your Best New Lead Source…

Step #1: Start With Your “Why”

What Does Your Company Stand For?

Rally Them Around a Causeor Movement

My Example…

Shoes?

Step #2: Create Remarkable Products and Services…

Forget the Win:Win

• You want to go for the Lose:Win• Give your CUSTOMER the better end

of the deal• This is EVERYTHING!!!! – if not,

they will never be your biggest fan!

The 10X Rule

• How can you deliver 10 TIMES value?• What can you ADD to over-deliver?• Unannounced bonuses?• Digital programs?• Free shipping?

My Example…

Step 3: ABTAlways Build Trust!

They Will NEVER Refer Friends if They

Don’t Trust You…

Commission Doesn’t Matter!

TRUST is the New Currency

Be Transparent

• Give them a true “behind the scenes of your business”

• If you screw up – admit it• Say an honest “I am SORRY”

Be Prolific

• Add new content/communications AT LEAST 4 times a week

• Blog• Email • Facebook/Twitter updates

Step 4: Find Ways to Connect “Live”

Choices..

• Teleseminar bridge lines (freeconferencecall.com)

• Webinars(gotowebinar.com)

Weekly Live Training

• Can be Free• Can be Paid “Inner

Circle”• Training • Q & A• Special guest

exerts

Ask for Feedback!

• At the end of EVERY live session• Send them to your Facebook Fan

Page• Be very SPECIFIC

Real, Viral Endorsements!

Step #5: Make it Easy to Join Affiliate Program

The Next Step…

But it’s not for everyone.

Remember, Most of Your Customers…

• Do NOT have an email list• Do NOT have a web site• Do NOT buy ads

• You cannot treat them like every other affiliate

What They DO Have…

• Facebook profile • Twitter account• LinkedIn profile• Flickr• Pinterest

Short Promos

• Sample short 140 character posts (twitter, email and facebook status updates)

Graphics

• Graphics that get attention (facebook, pinterest)

People LOVE Info-Graphics

Ramp it Up with Contests..

• Limited time contest for most referrals

• Give away prizes• iPads, iPods, etc.

Take Care of Your Customers…

And They will Take Care of You!

Ryan Leewww.ryanlee.com

Poll: How to Turn Your Customers Into Affiliat...