ICQ LSP Intro

everybody, everywhere

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ICQ at a Glance

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16.06.2011

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ICQ is a Social Messaging platform with a wide range of social capabilities & content

sharing tools.

ICQ solutions provide an holistic social experience on diverse communication platforms.

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ICQ Milestones

16 Mactive users

6.5 Mactive users

35 Mactive users

Established

1996 19982004

2011Acquired by DST

ICQ introduces

Social Messaging

(ICQ 7.5)

ICQ implements

localization on

local strategic

partnerships

Acquired by AOLEstablished by

Mirabilis,

innovator of the

(IM) software

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Social Messaging is taking instant messaging

to the next level. It is about integrating global &

local communication options

Audience &

Communities

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15.04.2011

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Young Community

• Early technology adapters

• Avid consumers and users of Social Media

• High mobile penetration among ICQ Users

• Active and dynamic communities across the

globe

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Young CommunityICQ’s lucrative brand attracts millions of

young users around the world!

13-17 18-24 25-34 35-44 45+

26%

43%

21%

6% 4%

ICQ Users by age

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Media PlatformsDesktop, Mobile, Web

Desktop

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Desktop - Examples

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Proposed Desktop features to Partner:

• Customized client for Sports client or Celebrity site client

• Zones – HTML format

• Promostrip – Icons that leads to Partner’s content area ,as well as

Sales oriented areas (i.e. Coca-Cola)• Games Center

Promostrip

TopModel Client

Zones• HTML format with Partner’s content (Sport/Celebrity according to

what will be chosen to focus on)

• Partner’s Content and page views

• Video Content possible

• Various advertising opportunities

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- GermanyVideo Zones

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Prosieben Zones - Germany

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Zones – Germany Music TV

Nova CZ

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Markiza SK

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ICQ 7.5 Facebook chat

Add your Facebook Friends to your contact list

and chat with them directly from ICQ

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ICQ 7.5Feeds from friends

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ICQ 7.5Video & Audio chat

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ICQ 7.5Moods, Game center, Emoticons

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SMS ServiceNew Channel of communication

Allows users to send Free SMS from ICQ , software to a

mobile phone and receive back SMS from the mobile to

the desktop client (MO)

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ICQ On-Site

ICQ Confidential

ICQ Confidential

www.icq.com/ru–Alpha Version

Coming: user acquisition

ICQ Confidential

Coming: sharing

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Coming: SMS

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ICQ Mobile Products

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Cross platform communicationA seamless communication experience. Users can chat

with friends on the go

AvailabilityPlatform agnostic approach also on mobile. Various

ICQ mobile platforms - iPhone, Android, Java, Windows

Mobile, Blackberry, Symbian, Mobile-Web chat

The Social Messaging toolA single communication tool for ‘on the go’. Users get

live updates from their friends on Social Networks

(Facebook, twitter)

ICQ Mobile

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ICQ Confidential

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ICQ Mobile ContentICQ Mobile Fun site offers ICQ branded

content provided by our partners.

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• ICQ Zones - the entry gate to ICQ:

• Opens automatically on log in

• Offers unique localized content

• Offers several ad placements:

• Zones Takeover – a 598X480 highly

visible banner that runs for 24 hours

• Top Banner – 728x90

• Expandable Ad – a 728x90 banner that

expands to full screen upon mouse-over

• Premium Content Tab

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Zones Ad Properties

ICQ Partnerships

Model

Case Study -

ProSieben Germany

Reaches 9M users

• About Pro7:

A leading European Media Corporation

• The Pro7- ICQ co-branded client provides

desktop & online presence to a TV brand,

allowing cross-promotion between the platforms

• Cooperation effectiveness: ProSiebenSat.1 and

ICQ partnered in ProSiebenSat.1 websites

moved from 9th to 3rd largest online marketer*

http://www.prosieben.de/icq/(*Since 2006, according to AGOF)

Partner’s Benefits

• Strong engagement of young audience

• Promote partners TV/ Content and new page views

• New revenue stream

• Desktop, Web and Mobile presence

• Dominant Online community

• Music and video discovery tools (e.g. for sharing)

• Content distribution capabilities

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ICQ’s partnership contribution:

• A fully customized and configurable line of products

• Monetization platform

• Fully integrated social medium

• Direct channel to users/viewers

• Content platform

• Online worldwide community

• Strong brand for young targeted audience

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Partner’s Contribution:

• Strong brand and local presence

• Distribution and Marketing

• Local content

• Partner’s services integration to ICQ products

Partnership Revenue Streams

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• Ads Inventory –Display & Video ads

• Micro payments (e.g. games)

• Mobile content revenues

Business Model:

Revenue share agreement, no upfront cost

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Thank you

Yaniv LevinsonBusiness Development and Sales Director,

yanivle@icq.com; +972-54-6598262