iMinds - iLab.o, Open innovation in ICT

living lab for SMEs

Active user involvement to detect unintended or unforeseen problems or opportunitiesBusiness model innovation for small, medium and large enterprisesMulti-method research with a commitment to academic enrichment

living lab?

Technologies are not consumed, but domesticated by users.

These apps were created in collaboration with citizens and industry,

back in 2007...

iCity, Hasselt & Leuven, living lab with HP and Microsoft

living lab markets iMinds*

22111156

* projects started in 2013

iLab.o living lab servicesiLab.o living lab services

Media & ICT Adoption in Flanders - Wave 1 to 5

we offer a three-step process of user research

explore evaluatetest

environmental scanninguser analysis

user behaviorcommunity of practice (direct user feedback)

market roadmapbusiness simulation

launch, listen, learn in a user-centric setting

market potential estimationfeature and service prioritizationuser experience optimizationbusiness model simulation {fast track

demo living lab marketbasic research

time-to-market5 years

corporate driven ICT innovation

... 1 year

co-create with mix of lead users based on innovation related

characteristics

new needs dissatisfaction user experience product related knowledge innovator

ordinary user

extreme user

expert user

classic lead user

user innovator

defector

La Mosca testimonial

case facts

living lab Mediatuin6 months, 5 iterationspanel N=541, active users N=53IWT Haalbaarheidstudieresearch questions:

Audience for mobile app of GPS games?Willingness to pay for this application?User friendliness app?General feedback on concept?

innovation traject “mobile city game The Target”

SotA market & user

intakesurvey

co-design session

usability labtest

co-creation session fieldtrial business

workshop

explore test evaluate

iteration #2 activity

iteration #1app features

writingbusiness plan

beta launch prototype

iteration #3 marketing

iteration #4 experience

iteration #5 modeling

extra support for SMEs

SME funding opportunities

“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” Innovation Project

50%

75%10K

25K 35% < 60%

project complexity

living lab outputadoption potential estimationwillingness to paybusiness model validation & simulation

ambassador identificationreal life contextualizationneeds & wants, drivers & barriers

concept co-creationfeature roadmapuser experience

business

user

product

user research: dimitri.schuurman@iminds.bebusiness research: olivier.rits@iminds.be

business development: tim.rootsaert@iminds.be

www.iminds.be