Immersive Storyworld: Creative Process Inside Out

The Conducttr Conference 2014

Alison Norrington

Immersive Storyworld: Creative Process Inside Out

@storycentral

#cdttr2014

“when power and money drive passions, can love conquer all?”

Storyworld Development

“a website about a hotel… not a hotel website”

Holding page prior to launch

Scrolling vertically through The Chatsfield website you will come across 4 key characters:

Jessie Loe, Exec PA to Lucilla Chatsfield

Jessie’s Inbox also opens new stories about her fitful relationship with her ex,

Jason, and her struggles as she tries to encourage him to do what she does so

well – online dating…

The Chatsfield has been crafted so that you choose your own

experience –

• short-form video,

• conversations on social media,

• immersive storytelling with easter eggs and clues through

Jessie’s daily emails,

• a deeper murder mystery that is delivered direct to your

devices,

• group chats,

• or create your own stories.

You choose how you enjoy the sprawling, exciting stories to

be found at The Chatsfield.

The Making of The Chatsfield

Content creation & management

Night before launch

5 May 2014

Jessies Inbox

emails by week

Content management, social media plan & release spreadsheet

Over 800 pieces of content

Brand Development

Website Development“a website about a hotel… not a hotel website”

The Chatsfield

Initial web mapping &

functionality

Mapping conversion to

planogram by BTL BrandsFinal website

Jessie’s Inbox

Early planning of 47

email story threads

from 11 characters

Production of email

stories by week

Final interactive inbox

with over 500 email

interactions

(powered by Conducttr)

The Loedown

The Loedown

shooting script The Loedown

Sheena Bhattessa as

Jessie Loe

Story mapping,

writing & production

of The Loedown

e: storycentralDIGITAL@yahoo.co.uk

www.storycentral.com

t: @storycentral

+44.7930.692968

+1.661.755.9591

thank you