Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report

3rd Report – July 2011

Prepared by SalingSilang.com

Indonesia Social Media Landscape a snapshot

of Indonesian user behavior

H1 2011

Salingsilang.com Report

• This 3rd report is for H1-2011 and it is a part of ongoing Indonesia social media reporting from SalingSilang.com

• Short background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

Why are we so active?- Free Press and Freedom of Self Expression

- More affordable access + Positive economic growth (GDP $3000)

- Sense of community and important priority on relationship (friends and families)

Social Media Timeline

Salingsilang.com2011

Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011

TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country

Monday Tuesday Wednesday Thursday Friday Saturday Sunday9.00%

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17.00%

http://salingsilang.com

Indonesia Twitter H1 2011

Tweets

Total tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Twitter: Indonesian does not stop tweeting on weekends

Average tweets per day: 1,293,131 tweets

0:00 - 0:59

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0.00%

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http://salingsilang.com

Indonesia Twitter H1 2011

0:00 - 0:59

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Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Jan - Jun

Jan – Mar

Early morning: 11%Morning: 30%Afternoon: 26%Night time: 33%

Avg. 53,880 tweets/hourAvg. 3.8m account / month

13.30%

11.68%11.31%

10.34%10.02%9.15%

7.75%

6.53%6.05%

5.54%

2.88%2.24%

1.14% 0.94% 0.67%0.19% 0.16% 0.10% 0.02%

http://salingsilang.comTop cities in Indonesia that tweets

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter

H1 2011

Check out Indonesia live tweets map at http://salingsilang.com/petatwit

http://salingsilang.com

SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

Indonesia Twitter H1 2011

Indonesia Twitter H1 2011

July 2011

Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

July 2011

Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

RIP

Indonesia Twitter H1 2011

June 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter H1 2011

Trends

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter H1 2011

Web; 12.10%

Mobile; 86.98%

API Apps; 0.92%

Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

• ÜberSocial 37,93%• Twitter for BlackBerry® 10,11%• Other 8,65%• web 8,55%• Snaptu 5,15%• m.tweete.net 3,59%• TweetDeck 3,59%• TuiTwit 3,13%• Mobile Web 1,96%• Sweet As Revenge 0,95%

39,168,140

FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world

2nd globally

The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

Rebranded to ON|OFF in 2011

The Biggest Indonesian Blogger Directoryhttp://blogdir.salingsilang.com

http://salingsilang.com

Blog trending topics in Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

Indonesia BlogH1 2011

http://www.circlecount.com/?country=Indonesia

Social Media New Addition

Premier source of news, updates, info on Indonesia social media

Target audience: general public, user and non user of social media

Platform: desktop, mobile

Content format: text, audio, videoSupport: Content & Creative Team

http://salingsilang.com

Providing social network platform to communities, groups, organizations for free

An existing 22 communities user generated content site

Platform: desktop, mobile

Content format: text, audio, videoSupport: Community Team

NETWORK

Growing to 100 UGC sites in 12 months

http://salingsilang.com/jejaring

Social Media Community Consolemore than just an analytics toolsPaid Service from Salingsilang.com

Differentiation:• Focus in Indonesian Market• Supported with Local Insights• Supported with Local Demographics

Data• Indonesian Sentiment AnalysisThree Primary Functions:1. Community Engagements 2. Insights Research3. Analytics Evaluation

INDEX

Users: Brand Owners / Digital Agencies / Community Managers

http://indeks.salingsilang.com

Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client

http://tuitwit.com

Mobile web twitter client targeted to young users

No installation required, access directly from mobile browser to http://tuitwit.com

New features: - Multi Twitter Account- Schedule Tweets- TONS of FUN APPS- Public & Private Channels- And many more

For more information and queries please contact:

PT Saling Silang, http://www.salingsilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia

Didi NugrahadiCEOdidinugrahadi@salingsilang.comTwitter: @didinuBBM: 217442A8Cell: +62 812 188 5000

Enda NasutionManaging Directorenda@salingsilang.comTwitter: @endaBBM: 271B8EB5Cell: +62 813 9487 1625

SalingSilang.com Network

…and more.