Intelligent Trending Content scales Engagement within Social Display Ads

Analyze · Automate · Activate

Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraphKence Anderson Director Ad Operations Flite

Intelligent Trending Content scales Engagement within Social Display Ads

"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC

OUR MESSAGE

• How to increase content engagement? − InfiniGraph/Flite Ad Component − ads/apps/landing pages/websites

• What’s Trending Content?− Most relevant content based on crowd action

• Now, Creating a Social Ad in real time

HYPERCURATION

• Hypercuration – Aggregation of relevant content

• Why Hypercuration is such a big deal?− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously

EXAMPLE OF HYPERCURATION

Social Mass

INTELLIGENCE CONTENT SCALING

Content Intelligence

Ad Networks

Brand Web Site

Facebook page

House Ads

Mobile

In Apps

3rd party or Partner siteCuration

Cloud Ad/App delivery

AGILE MARKETING

MARKET PAIN• Content engagement is low

compared to my followers - cause and effect

• Ad costs are increasing on –social platforms= Up +60% YTD

• Scaling content discovery is limited on just news feeds

= Reduced Potential ROI

PAIN KILLER

1. Curration+Affinitty tell you what’s hot

2. Functions a real-time barometer of your crowd

3. It’s the trend that matters

Monetize Digital Behavior

AGILE MARKETING

INTELLIGENT INTERFACE

A crucial part of a content strategy is driving interactions

THE SOLUTION – LIVE DEMO Amplify what’s trending with display media yields engagement.

CONTACT INFORMATION

Chase McMichael – InfiniGraph− sales@infinigraph.com−@infinigraph −@chasemcmichael

Seth Wiener – InfiniGraph− sales@infinigraph.com

Kence Anderson – Flitekence.anderson@flite.com

THANK YOU

The sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.