Introducing the Apache Unomi Project

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20151

INTRODUCING APACHE UNOMI

ELIE AUVRAY, CEO – Co-Foundereauvray@jahia.com

SERGE HUBER, CTO – Co-Foundershuber@jahia.com

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20152

ONE WEBSITE66 EXTERNAL TRACKERS

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20153

PRIVACY & DATA CONTROL ISSUES

• What data is collected ?

• How is the data used ?

• Is opt-in or opt-out available ?

• Where is the data sent ?

• How is the sent data used ?

Customers

DATAPRIVACY

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20154

LACK OF STANDARDS & OPEN SOURCE SOLUTIONS

• No standard for profiles, tracking or

personalization

• Each set of tools is different and

incompatible

• Requires each vendor to build

connectors

• Each integration requires custom work

• No major open source players

• Security is difficult to assess

• No consistent use of big data

technologies, although the problems

are often the same (getting to know

your users better)

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20155

NOT ONLY AN ENTERPRISE EXPECTATION

EXPECTATIONS REALITY

BI

SALES

SUPPORT

@

REPORT

CMS

ANALYTICS

CRM

ID

MA

?

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20156

BUT A KEY ENTERPRISE CONCERN

Gene PhiferVP Distinguished Analyst

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20157

BUT A KEY ENTERPRISE CONCERN

Enterprise Digital Transformation

=

Consistent Customer Journey Management At All Touchpoints

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20158

REALLY A CHOICE ?

EnterpriseWEM tools

Customers

DATAPRIVACY

?

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20159

AND YES, TRUST MATTERS…

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201510

VISION BEHIND A TWO YEARS PROJECT

It is time for Digital Marketing tools to be more transparent and thus,

ethical.

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201511

The Jahia Way: Open, Ethical thus sustainable

DATAPRIVACY

Enterprise Customers

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201512

THE SOLUTIONINCUBATING

INTRODUCING

APACHE UNOMIOASIS CONTEXT SERVER

REFERENCE IMPLEMENTATION

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201513

The Jahia Way: Open, Ethical thus sustainable

DATAPRIVACYThe Context Server

Standard

Apache

Data Aggregation and management engine

The Reference Implementation

UNOMI

Two trusted, solid and recognized communities

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201514

The Jahia Way: Open, Ethical thus sustainable

“vital standardization project”

Laurent Liscia, CEO of OASIS

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201515

+

UNOMI CORECXS

ID directory

Segmentation Engine

Events

Tracking Engine

RESTFUL API

+

DATA

BA

CK

-EN

D

FR

ON

T-E

ND

+Apache

A CLEAN & OPEN ARCHITECTURE

BI

SALES

REPORT

ANALYTICS

CRM

ID

MA

…

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201516

CONTEXT SERVER SPECIFICATIONPRODUCED AT OASIS

REST API

STILL ON-GOING, JOIN NOW TO MAKE IT EASIER TO FIT WITH YOUR SOLLUTIONS

DOMAIN MODEL

USE CASES

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201517

UNOMI OVERALL ARCHITECTUREUnder Apache License

APACHE KARAF

PERSISTENCE IMPLEMENTATION (ELASTICSEARCH, …)

PERSISTENCE SPI (SERVICE PROVIDER INTERFACE)

APACHE CXF

REST API

OSGI SERVICES

Apache

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201518

COMMERCIAL APPLICATIONS

Build your own ! It’s the beauty of the Apache

License !

First (known) application:

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201519

ANOTHER WAY TO LOOK AT IT

A FRONT-END FOR USER CENTRIC

BIG DATA TECHNOLOGIES.

“

”With data privacy from the ground up

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201520

LEARN MORE

APACHECON EU SESSION

Apache Unomi in-depth: Introducing an Open Source Standard and Implementation to Deliver Transparent Data Privacy

Friday, October 2 • 11:20 - 12:10

Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201521

INTRODUCING APACHE UNOMI

ELIE AUVRAY, CEO – Co-Foundereauvray@jahia.com

SERGE HUBER, CTO – Co-Foundershuber@jahia.com