ITS for Urban Mobility

ITS for Urban MobilitySmart Ticketing Guidelines

Theo Quick@TheoQuickWork

ERTICO - ITS Europe - Service Providers Sector Platform

» EUROCITIES members felt that smart ticketing was not undertaken at the local level and delegated to a member of ERTICO’s Service Provider Platform to respond

ERTICO - ITS Europe - Service Providers Sector Platform

Logica

Logica is a business and technical services organisation

41,000 staff worldwideOperating in 40 Countries>£3 billion turnover

We have worked extensively with key transport operator and public transport bodies in Europe for over 20 years.

ERTICO - ITS Europe - Service Providers Sector Platform

Logica’s Smart Retailing Solutions

~ UK variant

ERTICO - ITS Europe - Service Providers Sector Platform

Summary

Guidelines target the organisations in charge of decision making and technical deployment of ITS on a local level – guidelines poorly structured and edited and fail to fulfil the needs of either target audience

Guidelines to promote and show the benefits of the use of ITS in urban areas along the individual travellers mobility chain – not clearly presented

Guidance on ITS deployment in urban areas – not achieved Identify a possible need for standardisation – partially justified Guidelines should foster interoperability and continuity of

services within Europe – not justified Best practice on successful deployment – not clearly

presented

ERTICO - ITS Europe - Service Providers Sector Platform

Target Audience RequirementsObjectives» Focus on policy makers» Provide information to

allow informed decisions regarding Smart Ticketing

» Give enough technical information to be useful – but don’t try to make experts

» Provide further resources to enable the policy makers to move forward

Action Request» clear definition of Smart

Ticketing» needs to articulate the

problem which is being addressed

» the benefits / proof points – relevant examples

» issues and mitigations» appropriate high-level

solutions based on size and geography considerations

ERTICO - ITS Europe - Service Providers Sector Platform

Benefits of use of ITS

Objectives» Give a reason why

Smarting Ticketing is a potential good option for policy / decision makers

» Clearly articulate the issues & benefits from a policy maker’s viewpoint

Action Request

» Wider engagement with policy makers who have successfully implemented Smart Ticketing and summarise their business cases

» Policy Maker Benefits Triangle

ERTICO - ITS Europe - Service Providers Sector Platform

Policy Maker’s Benefits TriangleIncreasing customer self service and

“one view for customer”

One business view& consistency across operations

Increasing flexibility of offer to customers

Speed to market

Lowered Cost of Retailing

Administering Multi-modal Multi-operator schemes efficiently

Gaining an integrated view of Transport Infrastructure

“Pay as you grow IT” service for ticketing and beyond

Which Business Benefits interest

you?

Service (inc costs)

Flexibility

Policy (inc accessibility)

ERTICO - ITS Europe - Service Providers Sector Platform

Guidance on ITS Deployment

Objectives» This is all about

showing the benefits and the migration path to a Smart Ticketing approach

» Information regarding: › Articulation of the

potential solutions› Funding Models› Citizen engagement

models› Future proofing

Action Request» Needs more

references back to the ITS Directive & Action Plan on Urban Mobility

» Benefits / proof points – relevant examples

» Provide the information mentioned

ERTICO - ITS Europe - Service Providers Sector Platform

Possible need for Standardisation

Objectives» Standards need to be

future proof» Provide information

regarding security and privacy best practice

Action Request» Look at Standards

from a future technologies point of view

» Remove statement about “Co-issuance of cards” as this is a valid future business model

ERTICO - ITS Europe - Service Providers Sector Platform

Interoperability and continuity of services within Europe

Objectives» How policy makers

can accelerate EU-wide deployment

» Approaches to interoperability

Action Request» Introduce a

recommended / common policy approach

» EU Initiative like the EU Ticketing Portal and “common web / mobile portal” need more dialogue

ERTICO - ITS Europe - Service Providers Sector Platform

Best Practice on Successful Deployment

Objectives» Give a reason why

Smarting Ticketing is a potential good option

» Clearly articulate the issues from a policy maker’s viewpoint

» Look a business models for deployment

Action Request» Wider engagement

with policy makers who have successfully implemented Smart Ticketing and their summarise business cases and best practice

ERTICO - ITS Europe - Service Providers Sector Platform

EU 27 Member States – PublicTransport» 60 billion public transport passenger journeys a year» local and regional buses and trolleybuses, regional

and suburban rail transport, metros and trams, and local waterborne passenger transport services

» 737,000 buses and coaches account for 9.5% of the yearly passenger miles on land in Europe.

» The economic value of public transport services in Europe amounts to €130–150 billion a year

» 1–1.2% of the GDP» The public transport sector creates about 1.2 million

direct jobs and an average of 2–2.5 indirect jobs per direct job

Source: Berg Insight 2012

ERTICO - ITS Europe - Service Providers Sector Platform

» This is important work !

» ERTICO, though it’s Transport & Traffic Industry and the Service Providers Sector Platforms, are willing to work with the Expert Group on Urban Mobility so that we can bring our knowledge, experience and the benefits of deploying and operating Smart Ticketing schemes into the guidelines.

ERTICO - ITS Europe - Service Providers Sector Platform

Thank youits@logica.com@TheoQuickWork

Logica UK 7th Floor Kings Place 90 York Way London N1 9AG United Kingdom www.logica.com/ITSContact: Theo Quick Global Head of ITS Practice T: +44 (0) 7968 186 540 E: theo.quick@logica.com Twitter: @theoquickwork

ERTICO - ITS Europe - Service Providers Sector Platform

EU 27 Member States – Public Transport» 60 billion public transport passenger journeys a year» local and regional buses and trolleybuses, regional

and suburban rail transport, metros and trams, and local waterborne passenger transport services

» 737,000 buses and coaches account for 9.5% of the yearly passenger miles on land in Europe.

» The economic value of public transport services in Europe amounts to €130–150 billion a year

» 1–1.2% of the GDP» The public transport sector creates about 1.2 million

direct jobs and an average of 2–2.5 indirect jobs per direct job

Source: Berg Insight 2012

ERTICO - ITS Europe - Service Providers Sector Platform