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Do you understand your design decisions for a project? If not, why do you expect your clients to? Sometimes, all a client needs is an explanation -- and you better have one! Lea will go through design breakdowns and teach you how to justify design decisions that affect your EE implementation, the site's goals, visitor needs, and your client's bottom line.
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EECI 2010
1JUSTIFY DESIGN
Justify Design
EECI 2010
2JUSTIFY DESIGN
Your design decisions affect ExpressionEngine.CUSTOM CONDITIONALS PER SECTION
ADD-ON CHOICES - HIGHLIGHT?
TO EMBED OR NOT EMBED?
MULTIPLE LAYOUTS=MULTIPLE TEMPLATES?
SETUP FOR CLIENTS
EECI 2010
5JUSTIFY DESIGN
Ego & MoneyWHAT CONFLICTS BOIL DOWN TO
EECI 2010
6JUSTIFY DESIGN
TacticsAKA SUN TZU’S ART OF WARFIVE ESSENTIALS TO VICTORY
EECI 2010
8JUSTIFY DESIGN
He will win who knows when to fight and when not to fight.AKA CHOOSE YOUR BATTLES WISELY
EECI 2010
10JUSTIFY DESIGN
He will win who knows how to handle both superior and inferior forces.AKA KNOW YOUR STRENGTHS & WEAKNESSES
EECI 2010
12JUSTIFY DESIGN
He will win whose army is animated by the same spirit throughout all its ranks.AKA BRING EVERYONE TO YOUR SIDE
EECI 2010
14JUSTIFY DESIGN
He will win who has military capacity and is not interfered with by the sovereign.AKA HAVE DESIGN KNOWLEDGE & EXPERIENCE AS YOUR ARSENAL + REMOVE INTERFERENCE
EECI 2010
16JUSTIFY DESIGN
He will win who, prepared himself, waits to take the enemy unprepared.AKA BE PREPARED TO FIGHT & DEFEND
BEFORE YOU EVEN PRESENT TO YOUR CLIENT
EECI 2010
17JUSTIFY DESIGN
“I make no real design decisions. I defend them until they become someone else’s.” ALAN HOUSERDESIGNER, PODCASTER, CREATIVECOMPONENT
EECI 2010
18JUSTIFY DESIGN
DesignBreakdown
EECI 2010
19JUSTIFY DESIGN
Count and write down how many typefaces and styles the site uses
20
alistapart.com
EECI 2010
21JUSTIFY DESIGN
Recognize the size differences between the type elements
jasonsantamaria.com
EECI 2010
23JUSTIFY DESIGN
Ask yourself why they chose those specific typefaces
veerle.duoh.com
EECI 2010
25JUSTIFY DESIGN
Identify “decorative” or superfluous assets that enhance the design
leihu.com
EECI 2010
27JUSTIFY DESIGN
Identify “decorative” or superfluous assets that hinder the design
www.kentandfraser.com
EECI 2010
29JUSTIFY DESIGN
Recognize the colour palette — is it consistent?
http://www.folioart.co.uk/
EECI 2010
31JUSTIFY DESIGN
Is there a theme or metaphor?
doncalame.com
EECI 2010
33JUSTIFY DESIGN
Go through the layout and number each element in the order of importance in the layout.SEE IF THE WAY IT’S LAID OUT OR EMPHASIZED IS PARALLEL TO THE PRIORITY OF INFORMATION.
futurising.org
EECI 2010
35JUSTIFY DESIGN
Ask “Who is the audience of this layout? Is it appropriate? Why or why not?”
anorak-magazine.co.uk
EECI 2010
37JUSTIFY DESIGN
Ask “Is this relevant?”
EECI 2010
39JUSTIFY DESIGN
Put it all together.TACTICS + DESIGN + EE = HAPPY CAMPERS
EECI 2010
40JUSTIFY DESIGN
Questions?HTTP://LEALEA.NET/X/18
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