Lesson 11: Social Media And Networking

Leveraging Social Media ToolsLeveraging Social Media Tools

Traditional Media vs. Alternative MediaTraditional Media vs. Alternative Media

Immediacy and ReachImmediacy and Reach

Geographic vs. PsychographicGeographic vs. Psychographic

Cost and ProductivityCost and Productivity

Individual vs. SocialIndividual vs. Socialcrowdsourcingcrowdsourcing

Leveraging Social Media Tools

Create an Online PresenceCreate an Online Presence

Leveraging Social Media Tools

Leveraging Social Media ToolsSocial NetworkingSocial Networking

www.stumbleupon.com

Leveraging Social Media ToolsSocial NetworkingSocial Networking

www.facebook.com

Leveraging Social Media ToolsSocial NetworkingSocial Networking

www.orkut.com

Leveraging Social Media ToolsSocial NetworkingSocial Networking

www.myspace.com

NetworkingNetworking

www.linkedin.com

Leveraging Social Media Tools

Micro-BlogsMicro-Blogs

www.plurk.com

Leveraging Social Media Tools

www.twitter.com

Micro-BlogsMicro-Blogs

Leveraging Social Media Tools

Social News and BookmarkingSocial News and Bookmarking

Digg Effect

www.digg.com

Leveraging Social Media Tools

Goals and StrategiesGoals and Strategies

- reach your target audience via the preferred platform

- user engagement

- influence and/or encourage action

- build a network or community

- evolving possibilities

Leveraging Social Media Tools

Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink)

Leveraging Social Media Tools