Leveraging Facebook for Your Business | LogicClassroom by Boston Logic

Leveraging Facebook Pages for Real Estate

“A Facebook Page is a customizable presence for an

organization, product, or public personality to join the

conversation with Facebook users. The Page focuses on the

stream of content posted by the Page administrators.

By leveraging the real connections between friends on

Facebook, a Page lets Fans become brand advocates.

Posts by the Page will start to appear in News Feed, giving

Pages a stronger voice to reach their Fans.”

-Facebook

Who Currently Has a Personal Facebook Profile Page?

ALL THE COOL KIDS ARE DOING IT

What Are Fan Pages?

‘LIKE’ Button Recently Replaced ‘BECOME A FAN’

(Means Same Thing)

For Local Businesses, Brands, Products, Organizations, Artists, Bands or Public Figures.

Essentially ‘Profile Pages’ for Brands. Individuals can Become Administrators for Fan Pages. Every Fan Page has at Least 1

Admin.

Why Use Facebook for Business? More Than 400 Million Active Users

Over 50% of Active Users Log onto Facebook at Least Once Each Day

More Than Two-Thirds of Facebook Users are Outside of College

The Fastest Growing Demographic is Those 35 Years Old and Older

Average User has 130 Friends on the Site

People Spend over 500 Million Minutes on Facebook Per Month

More Than 30 Million Users Update Their Status At Least Once Per Day

More Than 20 Million Users Become Fans of Pages Each Day

Over 100 Million Active Users Currently Accessing Facebook Through Mobile Devices

How Do You Create a Fan Page for Your Business?

You Must Have a Personal Profile Page to Create a Fan Page.

Every Fan Page Needs at Least 1 Person to be a Page Administrator.

You Can Invite Others to Become Administrators of the Fan Page, too.

Fan Pages Don’t Have the Ability to Email Individuals and Individuals Can’t Email a

Fan Page.

Fans Can Post on the Fan Page Wall or Join Discussions, Depending on Your Privacy

Settings.

To Create a New Fan Page, Simply Select the ‘Ads and Pages’ Menu Below Your Profile Picture from Your Home Page.

Click the ‘+Create Page’ button on the

‘Ads and Pages’ screen.

This screen is your control panel for all

the pages you admin.

To Create a New Fan Page, Simply Select the ‘Ads and Pages’ Menu Below Your Profile Picture from Your Home Page.

1. Select the ‘Local

Business’ option & the

category from the drop down menu.

2. Name your Fan Page.

NOTE: You CANNOT

change the Name or Category

once created!

3. Check the box to confirm you’re an official

representative of the business.

4. Click ‘Create Official Page’ once you’ve

checked everything for typos!

Select ‘Official Page’ for a Local Business, Follow the Steps Below, and then Populate the Page with Photos and Information to Share.

Pages are searchable outside of Facebook

Viral nature of news stream is what makes it so powerful

When a user “Likes” your page, your name and logo will appear on their profile page and your name will appear in their profile feed.

So What Should You Post?Interesting and Relevant Content is KEY

Great Resources/Advice (ex. Buyers Guide)

Events (ex. Open Houses)

Videos (ex. Virtual Tours)

Photos

Related News/Articles

Blog Posts

Contests, Polls and Discussions

Always New Possibilities! Any Ideas?

How to Get People to “Like” You:

Next—Turning Fans into Leads…

Update Regularly with Engaging, Unique Content.

Tag Friends in Photos.

Join the Conversation! Respond Within 24 Hours to Messages & Questions Left on Your Page's Discussion

Board and "Wall."

Link from Your website and Blog. ‘Like Us on Facebook!’ Links!

Post Messages in Related Groups Linking to Your Page. Copy + Paste the URL of your Facebook Page.

Email Employees, Customers and Friends and Ask Them to ‘Like’ the Page and to ‘Suggest to Their Friends’.

Turning Fans into Leads…

Link to Your Site—Increasing Traffic. ex. Property Search on Your

Facebook Page.

Remember: Fan=an Enthusiastic Devotee, Follower, or Admirer of

Sport, Pastime, Celebrity, etc. Also, Incentives!

Think of Your Facebook Fan Page as an Opportunity to Build

Relationships, Not Generating One-Time Sales or Actions.

Let’s Recap on Fan Pages:Your Facebook Business Fan

Page is Just a “Profile for Your Brand”.

Key is to Create Content that People Want to Hear and Share.

Your Facebook Business Page is Searchable! Gives You an SEO

Boost.Lots of Real Estate business comes from referrals and repeat customers—they get to know you. They are your FANS. Get that personal bond with new customers by showing your brands personality

through your Facebook page.

But What If Employees Are Afraid to ‘Like’ the Company Page/ Become Fans?

Why are they afraid?!

They Don’t Want Clients Seeing Their Personal Information on Facebook.

Do they know how to manage their Privacy Settings to protect themselves?… Even if they’re NOT Fans?

IT’S AWAYS A GOOD IDEA TO CHECK YOUR

SETTINGS EVERY SO OFTEN…

WHAT ARE YOUR FACEBOOK PRIVACY SETTINGS?

You can now Fully Customize WHO sees

WHAT from this Privacy

Settings control panel.

If You’ve Never Changes Your Settings, You Could Be Sharing EVERYTHING with EVERYONE.

If You’ve Never Changes Your Settings, You Could Be Sharing EVERYTHING with EVERYONE.

Take Time to Go Through Each Menu & Adjust Settings for Everything.

Each Section (ex. Personal Information and Posts) has a Page of Options to Edit Individually. (ex. Photo Albums)

You edit the privacy setting on each Photo Album

individually;

‘Everyone’‘Friends of

Friends’‘Only Friends’ or

‘Customize’.

Create a New Album from a Computer to Upload New Photos for Maximum Control of Privacy Settings.

WARNING: Most Mobile Phones DO NOT SET PRIVACY on UPLOADS!

Select ‘Customize’ from any Privacy Drop Down Menu to Specifically Block Individuals or Lists You Create (ex. ‘Clients’) from Viewing

Albums, etc.

1. Select the ‘Friends’ category

below your profile photo

2. Click the ‘+Create a List’ button on the

Friends screen.

Here’s How to Create a Friend List:

3. In the popup

window, Name your

List and click on the Friends you want to add

to it.

4. Select ‘Create List’ when you’re

finished.

Creating a Friend List is Easy!

Use Lists to Categorize & Organize Your Friends, Family, Clients, Co-Workers, Etc.

You Can Create ‘Friend Lists’ to Categorize & Organize Your Friends, Family, People From High School to

Ignore, Clients, Co-Workers, Etc..

Friend Lists are great for Event Invitations, Emailing to Targeted Groups, and Customizing Your Privacy

Settings.

Simply Select ‘Customize’ from any Privacy Drop Down Menu and Begin Typing the Name of the List (ex.

‘Clients’) in the ‘Hide this From’ Form.

KEEP PROFILE PICTURE

SOMETHING P.C. …JUST IN CASE…

Notice There are No Status Updates,

or a Tabs for my Wall or Photos

Example of My Profile with EVERYTHING Set to ‘Friends Only’.Not Very Inviting to Potential New Connections. Your Page will Appear

Almost Inactive.

Sharing MY Posts, but NOT Posts

by my Friends

Not showing my birth year or

hometown.

Sharing My Status

Updates & some of my

Wall & there are Info. &

Photo Tabs

Example of My Wall Tab with SOME Categories Set to ‘Everybody’. Much More Inviting + I’m Still Keeping Some Things for ‘Friends Only’.

Here I chose NOT to show my personal info such as

Email, Phone,

Relationship Status, etc.

Example of My Info Tab with SOME Categories Set to ‘Everybody’. Again, Just a Little Info. Shared Makes Me More Approachable.

Now You Know How to Create Lists to Categorize Your Friends and Select Your Privacy Settings for Each

Section of Your Profile!

Friend Lists are Great for Event Invitations, Emailing to Targeted Groups, and Customizing Your Privacy

Settings.

Simply Select ‘Customize’ from Any Privacy Drop Down Menu and Begin Typing the Name of the List (ex.

‘Clients’) in the ‘Hide this From’ Box.

Did You Know Applications You Don’t Use Can STILL Access Your Info!

IMPORTANT! DON’T SKIP!

Make Sure You Know What Your Friends Say About You!

PRIVATE Stuff You THOUGHT

You WereALREADY

PROTECTING!

Even if You Set Everything to ‘Only Friends’ Your Friends Might Gossip!

Protect Your Personal Privacy from Search Engines and Snoops in the ‘Search’ Section of Your Privacy Setting Control Panel.

Facebook Automatically Shares Your

Private Info in Facebook Searches

AND SEARCH ENGINES!

Don’t Forget this Important Step or Facebook Shares Your Private Info!

Anyone can browse Facebook and see

Private Status Updates for anyone who skipped the

‘Search’ Privacy Settings’ section.

Your Status Updates are Viewable by Anyone if You Don’t Update the ‘Search’ Privacy Settings – See Embarrassing Examples Below:

Let’s Recap on Privacy:

Your Facebook Business Fan Page is Just a “Profile for Your Brand”.

Key is to Create Content that People Want to Hear and Share.

Your Facebook Business Fan Page is Searchable! Gives you an SEO

Boost.Lots of Real Estate business comes from referrals

and repeat customers—they get to know you. They are your FANS. Get that personal bond with

new customers by showing your brands personality through your Facebook page.

Now That Your Employer Was Nice Enough to Show You How to Protect Your Privacy…You Won’t Mind ‘Liking’ The Company Fan Page!

… AND Suggesting it to ALL YOUR FRIENDS!

Simply click the ‘Suggest to Friends’ link underneath the

Fan Page Profile pic. & select your

Friends in the popup window.

Questions

? ? ? ?This presentation will be online at:

www.RealEstateSEO1.comand

www.BostonLogic.com/blog