View
135
Download
5
Category
Preview:
DESCRIPTION
Mobility is no longer about the provisioning of remote access or BYOD. Mobility is about enabling organisations to communicate with customers in different ways, create new revenue streams, reduce infrastructure costs and obtain a competitive advantage in the market, without compromising on security or manageability.
Citation preview
Leveraging MobilityMartin Lindeman
Our Vision for Mobility Architecture:From this…
..to this!
Agenda
1. Today’s Mobile Environment
2. Why “Enterprise Grade” Wireless?
3. Why Cisco?
4. Mobility Service Layers
5. The Power of Analytics
6. Why Logicalis?
7. Q & A
15 billionNetworked Devices
by 2015
90%of Organisations will Allow
PERSONAL Devicesfor Work by Eo14
100% of IT staffSTRUGGLE to keep up with mobile needs
of OECD information
workers spend time working
OUTSIDE THE OFFICE
56%
Today - Demand for Mobile Access
Today - What I Hear from My Customers…
Reduce Security Risk Improve End-User Productivity Increase Operation Efficiencies
Drive Down IT Costs
Standardise on Architecture and Vendors
Support New Tech Directions
Differentiate Themselves from Competition
Give Staff Better Access to Info They Need
Improve Communication Between Staff
Let Staff Work the Way They Want To
Utilise Their Assets More Efficiently / Effectively…
Business People
SiSi
SiSi
Wireless NMS
Access Points
Wireless LAN Controllers
Wireless Network Devices
En
dp
oin
t D
evicesN
etwo
rkA
pp
lication
and
M
ana
gem
ent
Active RFID Tags
AccessSwitches
Chokepoint
Ubiquitous Connectivity
“Good Enough” Performance
Reasonable Security
Reasonable Management
AD Integration
Wireless Table Stakes
Q: Wireless Devices and the Network - What Do They Have in Common?
SiSi
Access Points
Wireless LAN Controllers
Wireless Network Devices
En
dp
oin
t D
evicesN
etwo
rk
Active RFID Tags
AccessSwitches
Chokepoint
A: The Network Touches Everything…
SiSi
Access Points
Wireless LAN Controllers
Wireless Network Devices
En
dp
oin
t D
evicesN
etwo
rk
Active RFID Tags
AccessSwitches
Chokepoint
Why Cisco?Not All Wireless Infrastructure Is Created Equal
WiFi Design for Location Services is Critical
CAPWAP
CAPWAP
CAPWAP
CAPWAP
A WIFI device seen by one AP could be located on anywhere in this circle
When a device is seen by two AP then location must be in this line
When a device is seen by four AP then location must be at this point.
Accuracy highest when a device is seen by at least four Access points
Here is How NOT to Do It…
Here is How NOT to Do It…
Here is How NOT to Do It…
Mobility Overlay Services
Secure Mobility
WHENWHATWHERE
HOWWHO
Identity
Security Policy Attributes Centralised Policy Engine
Business-Relevant Policies
User and Devices
Dynamic Policy & Enforcement
APPLICATION CONTROLS
MONITORING AND REPORTING
SECURITY POLICY ENFORCEMENT
BYOD / MDM Integration
Get users safely on the network quickly and easily!
Guest Access
Provide guests limited-time and limited- resource access
Secure Access on Wired, Wireless and VPN
Control with one policy across all access types!
Gain Device Visibility
Know who and what is on your network!
Secure Mobility:What Cisco ISE Can Do Today
Secure Mobility:User Demands vs. IT Wants
19
User DemandsInstant file and data access from any deviceFile sharing (with anyone)Easy and familiar (love Dropbox)
IT WantsSecurity Control
No data leakage (hate Dropbox)
Data Management Solution: ShareFile
ShareFile gives IT enterprise control, security and auditing
ShareFile gives you data access from any device
ShareFile is easy for Users
Real-Time Location Services (RTLS)
Real-Time Location Services (RTLS)
What Does Analytics Give Us?
FM - What areas are busiest?
Popular Areas vs Time of Day
Can staffing be Optimised?
Visitor Guest Access via Facebook Logon
Leading to…
Cisco Confidential 24
Customer Experience
WiFi Analytics Monetisation
Discovery Technology
WiFi & Location Analytics
&
WiFi Demand & Stakeholders
• Penetration of WiFi is high in the developed world
• WiFi penetration in Australia is below the developed world
• Numerous carriers and Service Providers are trying to develop business models around “free” WiFi
• Current Australian market experience is that deployments are driven to match what competitors are doing
• Technical stakeholders tend to be disinterested in WiFi
• Marketing stakeholders tend to be interested in WiFi potential
• Not-for-profit and profit-making entities are trying to value/monetise the benefit of “free” WiFi
• Discovery can crystallise the value from a “free” WiFi deployment
Customer Experience
WiFi Analytics Monetisation
New Income or Value Proposition
• Loyalty Database System – options for acknowledging repeat visits
• Customisable Landing Page with a Content Management System
• E-vouchers and campaign-driven advertising injection
• Targeted Advertising Campaigns across Multiple Locations
• Location-Aware Apps for Interaction with Customers
• Information regarding Paths, Peak Times, Dwell & Most Frequent Visitors
• Staff alerts for VIP guests or problem patrons
• Proxy and/or alternate to People Counting applications
• Zonal capability enhances data mining and customer communication
• Streaming video applications with embedded advertising
• Digital Signage
• Mobile hand-off capability
• API integration capability allows many additional “plug-ins” to further enhance value – for example, CRM, Facebook, etc.
What does it deliver?
The portfolio is structured around three main pillars of functionality that are aligned to easier and more comprehensive business outcomes using business intelligence than are available from a standard Cisco WiFi solution.
CCX Analytics System Design
Payment
Gateway
WLC
MSE
PrimeData
Collector
AUTH Requests
CCX Analytics Landing
Page
AP
AP
Each Site
RADIUS
Payments
Cloud Infrastructure
On-premise Server
Landing Page Web Services for Advertisers
Solution Architecture –integrated with Cisco
User-friendly Analytics for Marketing
• Determine the most popular zones or areas
• Zone movement
• Visits and New Visits
• Devices, Browsers and Operating System info
• Probing Users versus Associated and Authenticated Users
• Peak usage hours
• Popular time of the day
• Location Heat Maps, live and historical
• VIP loyalty sign-ups
• Multi-site comparison reports
• Unique & repeat visitor trend analysis
• Global overview dashboards
• Historical reporting
• Multi-level login access
Current Customer Case Studies
Retail Centres Retail Gaming Not For Profit Health / Aged Care
Entertainment
Location Analytics þ þ þ þ Early Engagement
Early Engagement
Customer Analytics þ þ þ þLanding Page þ þ þ þPush Notifications þ þ þ þVideo / Advertising þ þFacilities Management þ þ þHeat Mapping þ þ þ þDwell Time þ þ þ þMobile hand-off þDigital Signage þCRM þ þ þFacebook þ þ þSurveys þPeople Counting þ þ þ þ
Q & A
represents some of the most advanced wireless technology currently available to retail locations, enabling companies to enhance their customers’ in-store experience.
Why Discovery Technology?
• Established in 1997 with a strong focus on Systems Integration and Custom Software Development
• Cisco Developer Network Partner specialising in WiFi value-add solutions
• Our specialist WiFi practice provides opportunities through the deployment of Cisco WiFi technology and our ability to Connect with Customers
• Our innovative team has become a leading developer of Location Analytics & Connected Customer solutions in Australia, now delivering the ‘missing piece’.
• We have produced a unique, complimentary solution, tightly integrated with the Cisco CMX Wireless infrastructure
• Vendor integration has allowed access to a wide range of customer opportunities, right around the country based on the monetisation of WiFi
Customer Experience WiFi Analytics Monetisation
Why Logicalis?
Mid Market Focus
Approximately 210 employees
100 in Australia and 110 in Malaysia
>51% of our Talent Pool are part of the Managed Services team
Differentiated by our support and managed service offerings
Over 25 Successful ISE Deployments in Australia
Major RTLS Deployments such as MECC
“Intimacy and agility of a small business with the backing of a large
enterprise”
Questions?
Recommended