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Presented by: Kathleen Hessert
© 2011 BuzzManager, Inc All Rights Reserved
Footprint
Shadow
Legacy
© 2011 BuzzManager, Inc All Rights Reserved
Attention
Attraction
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
Find Listen Engage Lead
© 2011 BuzzManager, Inc All Rights Reserved
Listen for Business intelligence
© 2011 BuzzManager, Inc All Rights Reserved
Real time, unaided
focus group for…
• PR
• Crisis Management
• Marketing
• Customer Service
• Product Development
• Fundraising
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
15,662 followers Critical importance
History of sentiment
Archive of recent posts
Community Context
Content
Continuity
Connectivity
Source: David Armano
© 2011 BuzzManager, Inc All Rights Reserved
• Grew Facebook Community
243%
• 34% of voters asked to be
contacted about tickets
• Social campaign results
integrated into CRM
© 2011 BuzzManager, Inc All Rights Reserved
Best Practice Focus on engagement over volume
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
3) Strategic: consistently adheres to policies & procedures. Strategy drives integrated efforts. Multiple platforms
2) Transition: has some polices/procedures. Weak strategy, inconsistently applied.
1) Novice: dabbles with tactics. Mobile & social aren’t meaningful
© 2011 BuzzManager, Inc All Rights Reserved
Influence becomes “social proof”
Social TV endorses engagement
Geolocation & checkins become cool
Buzz grows & listening gets aligned
Community goes hyperlocal
Mainstream media declines while social skyrockets
Mobile payments become effortless
© 2011 BuzzManager, Inc All Rights Reserved
Kathleen Hessert
Founder & CEO
BuzzManager, Inc
www.buzzmgr.com
704.541.5942
@kathleenhessert on Twitter, Linkedin, Google+, Pinterest, Get Glue,
Forecast, Foursquare
khessert@buzzmgr.com
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