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This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 01/20/2012
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Slide 1 of…this might take a while :-)
Lee Yount, Jr.January 20th, 2012
TIPSClaim your vanity URL
Leverage the power of LinkedIn Groups
Link your Twitter account to LinkedIn
Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/
Recommend people that you have worked with
Objective: Create a Team with no more than 5 People
and no less than 3 people
Time Out!
Time: 57sec
Objective: Name Your TeamTime: 30 sec.
Time Out!
Is your content answering the…
who whatwhen
whyhow
where
>800 Million Active Users
~130 Friends/User>250 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month
Since 2008
2,600+ Fans/Likes
NewsJob Openings
Emergency InformationTwitter/YouTube/Flickr Integration
Events
Parks, Library, Animal Services,Meals on Wheels Pages
Objective: 5 Items to Post on Organization’s
Facebook Page
Time Out!
Time: 5 min
Since October 2008
900+ Followers
35+ Lists 1600+ Tweets
@catawbacounty
News/Jobs/Events/etc.
Since April 2009
700+ Followers
45+ Lists1400+ Tweets
@catcoem
Preparedness/Emergency Info.
Since March 2009
1000+ Followers
2300+ Tweets
@hickorytaproom
Lunch & Dinner Specials/Events
Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
http://www.aksysgames.com
Example of not-so-relevant
Tweet
http://www.facebook.com/twitter
Objective: 3 Tweets with hashtag #cvccsm
Time Out!
Time: 5 minRemember your max number of 140 characters
Management Tools
Hootsuite
Since January 2009
100,000+ Views
30 Sets3,521 Photos
News/Events/etc.
SETS
MAP
UPLOADING
uploadphoto@catawbacountync.gov
www.catawbacountync.gov/uploadphoto.asp
SHARING
Objective: 2 Titles of Sets
What would be in those sets?
Time Out!
Time: 2 min
22,000+ Views
101 Videos34 Subscribers
Since May 2009
KNOW YOUR AUDIENCE
SHORT AND TO THE POINT
DON’T BE AFRAID TO ENTERTAIN
Objective: 2 Video Ideas
Time Out!
Time: 1:53 min.
What is Foursquare?
Check in at the places you visit
Find a TipLeave a Tip
It’s Good to be…
Mayor!
Badges and Points
Real-LifeDiscounts
Real-LifeDiscounts
Venue Stats
Objective: 2 Tips for venues in your area
Time Out!
Time: 2 min
Future Present Trend - Mobile
QuickResponseCodes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
http://mashable.com/2010/06/10/internet-week-qr-codes/
Quick Response Codeall the cool kids say:
QR CodeOr
QRC
Where have you seen Quick Response Codes?
Objective: 3 Places you could use a QRC
What would be behind the QRC?
Time Out!
Time: 3 min
Is your content answering the…
who whatwhen
whyhow
where
Have an official voice
http://the-universality-of-cheese.blogspot.com/
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
Thank You.
Lee Yount, Jr.@leeyounthttp://www.leeyount.com
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