Leveraging Social Media - CAGP 2 27-2012

Slide 1 of…this might take a while :-)

Lee Yount, Jr.Programmer AnalystCatawba County Government

February 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz

Slide 3 of…this might take a while :-)

Lee Yount, Jr.Programmer AnalystCatawba County Government

February 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz

Objective: Create a Team with no more than 7 People

and no less than 3 people

Time Out!

Time: 57sec

Objective: Name Your TeamTime: 30 sec.

Time Out!

Is your content answering the…

who whatwhen

whyhow

where

845Million

…and growing

845Million

…and growingPeoplehttp://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg

130The average number of Friends a Facebook user has

http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg

>425 Million Active Users on Mobile Device

http://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/

90

Since 2008

2,650+ Fans/Likes

NewsJob Openings

Emergency InformationTwitter/YouTube/Flickr Integration

Events

Parks, Library, Animal Services,Meals on Wheels Pages

Objective: 5 Items to post on Organization’s

Facebook Page

Time Out!

Time: 5 min

Since October 2008

950+ Followers

35+ Lists 1700+ Tweets

@catawbacounty

News/Jobs/Events/etc.

Since February 2009

200+ Followers

330+ Tweets

@catcopurchasing

Bid and Surplus Information

6 Lists

Examples of Relevant Tweets

http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com

Example of not-so-relevant

Tweet

http://www.facebook.com/twitter

https://twitter.com/settings/profile

Objective: 3 Tweets with hashtag #CAGP

Time Out!

Time: 2:59 minRemember your max number of 140 characters

Management Tools

Hootsuite

Since January 2009

110,000+ Views

30 Sets3,500+ Photos

News/Events/etc.

SETS

MAP

UPLOADING

uploadphoto@catawbacountync.gov

www.catawbacountync.gov/uploadphoto.asp

SHARING

Objective: 2 Titles of Sets

What would be in those sets?

Time Out!

Time: 2 min

26,000+ Views

134 Videos35 Subscribers

Since May 2009

KNOW YOUR AUDIENCE

SHORT AND TO THE POINT

DON’T BE AFRAID TO ENTERTAIN

Objective: 2 Video Ideas

Time Out!

Time: 2 min

QuickResponseCodes

Website URL

Plain TextEmail Address

VCARD (contact info)

Phone Number

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/

http://mashable.com/2010/06/10/internet-week-qr-codes/

Quick Response Codeall the cool kids say:

QR CodeOr

QRC

How can QR Codes be used?

http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount

Where have you seen Quick Response Codes?

Objective: 3 Places you could use a QRC

What would be behind the QRC?

Time Out!

Time: 3 min

*hint: text, website address

Have an official voice

http://the-universality-of-cheese.blogspot.com/

http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

…or others will have one for you.

People are looking for thecorrect information quickly…Are you meeting the need?

http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

Thank You.

Lee Yount, Jr.Catawba County Governmentlyount@catawbacountync.govLink to Presentation: http://slidesha.re/y3sRKz http://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com