Mark Shufflebottom - Mobile landscape

MOBILE LANDSCAPE

INTRODUCTIONS...

• Mark Shufflebottom

• Interactive Design Lecturer

• Keynote Education Speaker @ AdobeMAX LA October 2010

• Research Mobile Education Games sponsored by Vodafone

• Regular contributor to Web Designer magazine

• iPhone Game - Top 4 download, December 2007

THE OPPORTUNITIES

THE OPPORTUNITIES - APPS

• App Store paid market is currently worth nearly £124 million per month

• Android paid app market is currently worth nearly £3 million per month

• Users who regularly purchase paid apps spend an average of £5.50 on about 5 paid apps per month

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THE OPPORTUNITIES - APPS

• Over half of Android and iPhone users spend more than 30 minutes per day using apps

• Mobile is a personal device

• Apple claims it is activating around275,000 iOS devices per day on average

BARRIERS TO ENTRY• Relatively Simple App £2000-£5000.

• Tech Crunch average App £4,011

• Complex Apps £31,00 - £93,000

• How long did a ‘simple game’ like Angry Birds take to make?

• Your App is not your website - it should take advantage of being mobile

• 5000 hours

MOBILE DEV IS FRAGMENTED

Apple iPhone Objective C Requires an Apple machine.

RIM Blackberry OS Java Runs mostly anywhere

Google Android Java (Dalvik VM) Runs mostly anywhere.

Windows Mobile .NET or unmanaged C++Requires a Windows based

machine.

Nokia SymbianC++, Java, Python, Flash,

WRTRuns mostly anywhere.

Palm WebOS HTML, CSS and JavaScript Runs mostly anywhere.

THE GOOD NEWS

• Interactive Media course can create relatively simple cross platform Apps for significantly less

THE OPPORTUNITIES - WEB

• What devices are people looking at your site with:http://gs.statcounter.com/#mobile_browser-ww-monthly-201001-201101

• 4G will be widespread by 2016 and will offer mobile browsing speeds up to 75 times faster than currently available

• 4G users will spend twice as much time on the mobile Web as their non-4G counterparts

• End the craze for Apps

BARRIERS

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THE GOOD NEWS

• Your current website is viewable

• You can easily send mobile ‘friendly’ content with a minimum of fuss and little extra expense.