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Demand Generation
This is a test slide. There’s really nothing to see here. Please enjoy a pleasant
conversation about the weather in Detroit with the
nice person next to you. Remember, don’t think of an elephant.Thank you.
Demand Generation
The Next Generation of Lead Generation
Gonzo Schexnayder / Modern Healthcare / Crain Communications
What is Demand Generation?
“The focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.”
- Wikipedia
Gonzo Schexnayder / Modern Healthcare / Crain Communications
What is Lead Generation?
Gonzo Schexnayder / Modern Healthcare / Crain Communications
What’s the Difference?
Gonzo Schexnayder / Modern Healthcare / Crain Communications
How Does It Work?
Gonzo Schexnayder / Modern Healthcare / Crain Communications
Scoring and Automation
+10
+10
+7+10
+15
+1
+1+3+1
20+ MQL 40+ SQL
Send Email #1 Send Email #2
Sales Call #1 Sales Call #2
Gonzo Schexnayder / Modern Healthcare / Crain Communications
The Players
Gonzo Schexnayder / Modern Healthcare / Crain Communications
Why Now? Why MH?
2-5%
$1.1 Trillion
220k
Gonzo Schexnayder / Modern Healthcare / Crain Communications
The Leads+ Program
Gonzo Schexnayder / Modern Healthcare / Crain Communications
The Leads+ Program
Gonzo Schexnayder / Modern Healthcare / Crain Communications
The Leads+ Program
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